What Could Royal Enfield Release in 2023?

What Could Royal Enfield Release in 2023?

What Could Royal Enfield Release in 2023?

While Triumph and Harley-Davidson have collaborated with Indian manufacturers to introduce new bikes in India, Royal Enfield has been working on its own new model introduction schedule. Back in 2020, Royal Enfield had announced its plans to release a new bike every quarter in the following years. According to reports from Indian business news channel CNBC-TV18, Royal Enfield is planning to launch between two and three new models in the next five months.

One of the expected releases is the long-rumored Himalayan 450. Enfield managing director Siddhartha Lal had teased a more powerful Himalayan model in August 2022, generating excitement among fans. Besides the Himalayan 450, a new Bullet 350 is also anticipated. The details about a possible third bike are not yet clear, but more information is likely to emerge in the coming months.

The Royal Enfield Hunter 350, launched in August 2022, is performing well, with sales expected to surpass 200,000 units in the next month. In June 2023, Royal Enfield reported impressive sales figures, with 68,664 bikes sold in the sub-350cc segment, showing a 36 percent growth compared to June 2022. However, sales of bikes over 350cc saw a drop of 23 percent in June 2023.

Although the growth in the sub-350cc segment is promising, international business for Royal Enfield has declined by 31 percent compared to the previous year. Improvements are needed in the international market, as only 20,935 bikes were sold outside India in FY23, as compared to 29,563 bikes in the same period of FY22.