GoPro To Acquire Australian Smart Helmet Maker Forcite

GoPro To Acquire Australian Smart Helmet Maker Forcite

GoPro To Acquire Australian Smart Helmet Maker Forcite

On January 16, 2024, GoPro and Forcite Helmets each introduced that they’d signed agreements for GoPro to accumulate Forcite Helmet Systems. The deal has not been accomplished but, however is predicted to shut someday in Q1 of 2024.

According to their statements, the quick plan is for the groups to proceed working collectively in tandem. Part of GoPro’s assertion reads, “GoPro intends to accelerate Forcite’s vision to provide a safer, more dynamic motorcycling experience through tech-enabled motorcycle helmets with the long-term goal of tech-enabling other categories of helmets over time.”

“The greater helmet market represents a meaningful TAM [total addressable market] expanding opportunity for GoPro, and we’re excited for the Forcite team to join us so that together we can work towards enhancing the performance and safety of various types of helmets, starting with motorcycle helmets,” GoPro founder and CEO Nicholas Woodman stated in a press release.

“GoPro has built a strong brand internationally across all forms of motorsports and has enjoyed a strong following with motorcycle enthusiasts. We’re excited to leverage our brand reputation along with our technical and operational capabilities to address what we believe is a long-term growth opportunity for our business,” he continued.

“In addition to our plan to develop our own GoPro-branded line of helmets, we are excited to partner with other leading helmet brands to help tech-enable their own helmet lines. We have great respect for established brands, and we look forward to working with them to help drive the industry forward, together,” Woodman concluded.

Forcite’s personal assertion reads, “We have some exciting news to share. Forcite has signed an agreement to be acquired by GoPro. As many of you know, GoPro is a major global brand and digital imaging company with millions of people around the world enjoying their market leading products and technology. Notably, GoPro has a long heritage and very strong brand in motorsports, and the Forcite team is beyond thrilled to come together with them to scale our collective businesses and innovate in an outstanding way.”

GoPro says that extra particulars in regards to the acquisition can be offered in its upcoming earnings name with buyers in February. 

Are you excited to see what GoPro and Forcite do collectively? Let us know within the feedback.