Gogoro, a pioneer in electric mobility and battery swapping technology, has partnered with Japanese lifestyle brand Muji to develop special edition smart scooters and co-branded merchandise. This collaboration is part of the “Recycling for Good” initiative, which aims to recycle plastic waste.

The sustainability initiative focuses on reducing polypropylene plastic waste and incorporates recycled plastic body panels into the new electric scooters. The partnership between Gogoro and Muji has resulted in two new scooters: the Viva ME and the Viva Mix ME. Both scooters prioritize simplifying and electrifying urban mobility and were curated by Naoto Fukasawa, a renowned Japanese designer who has worked extensively with Muji. The scooters feature classic Muji design elements such as rustic colors, simple bodywork, and user-friendly design.

In the official press release, Naoto Fukasawa expressed that the most important aspect of design is maintaining integrity towards people, the environment, and life. He believes that the collaboration between Gogoro and Muji is a natural fit and brings about greater value than just the sum of its parts.

Gogoro, a Taiwanese electric mobility company, has a history of sustainability initiatives. In 2019, they introduced mass-produced recycled polypropylene plastics for their scooters’ body panels with the Gogoro 3 Smart Scooter. The entire range of Viva Smart Scooters also features these recycled body panels. It was this innovative manufacturing process that sparked the collaboration with Muji.

The “Recycling for Good” initiative aims to promote a lifestyle change that encourages people to be more aware of plastic waste. In Taiwan, the initiative encourages individuals to deposit their polypropylene waste at Muji and Gogoro outlets, where it will be processed and used in the production of these special edition scooters.