In the ever-changing automotive industry, manufacturers are constantly exploring new ways to improve the driving experience, retain customers, and increase profits. One popular trend has been offering subscriptions for different car features, but this strategy may not sit well with consumers. Genesis, however, is taking a different approach by offering complimentary access to telematics services for new vehicle owners. This move raises important questions about the future of subscription-based services in the automotive world.

The luxury car brand from South Korea is now providing free, unlimited access to its telematics suite called Genesis Connected Services. This suite includes various features such as safety, maintenance, convenience, and remote capabilities. The company aims to boost customer satisfaction and loyalty by offering a premium connectivity program to first-time owners. Previously, these services were provided free of charge for the first three years of ownership.