Under Elon Musk’s leadership, Twitter has been making significant changes to its platform with the aim of expanding beyond its traditional short-form content format. One potential feature in the works is called Articles, which would enable users to publish longer-form content on the platform. It is unclear at this time whether Articles will be accessible to all users or limited to paid subscribers only, a strategy Musk has employed for other features, such as verification perks for subscribers.

In addition to Articles, Musk has introduced or announced various other modifications to enhance content creation and user engagement on Twitter. Earlier this year, Twitter Coins, an in-app currency system, was unveiled to allow users to reward creators. Musk has also advocated for original video content on the platform, as exemplified by giving Tucker Carlson his own “TV show” on Twitter after Carlson’s departure from Fox News. Another recent update involves monetizing posts of verified users through ad revenue sharing.

All these changes align with Musk’s broader vision of transforming Twitter into an all-in-one “X” app, similar to Asian superapps like WeChat. Given the success of Meta’s launch of Threads, Twitter faces the challenge of standing out within the competitive social media landscape. To retain existing users and attract new ones, it is possible that Twitter will expedite the development of Articles and promote it significantly. Currently, only a limited number of users have access to the experimental beta version of this new feature, and the public launch date remains unknown.