Porsche is known for its luxury and high-performance vehicles, but their latest project in the United States focuses on the rich history of the brand’s classic models. The new Porsche Classic Center in Atlanta is revolutionizing the world of exotic car restorations and customizations. This facility, which opened in January 2023, is an expansion of Porsche Cars North America’s (PCNA) Atlanta headquarters and represents a $50 million investment, showcasing Porsche’s dedication to its classic car heritage.
Jonathan Sieber, the Senior Manager of Porsche Classic, eloquently describes their mission by stating, “Our goal is to be a caretaker of dreams.” The Factory Restoration team aims to restore classic Porsche vehicles to their original specifications, with the added touch of modern enhancements. Imagine your vintage Porsche restored to its former glory, but with sophisticated and modern touches that enhance its character.
What sets this new facility apart is its scale and capabilities. It has grown from a small three-service bay setup at the One Porsche Drive building to an impressive facility with 14 dedicated service bays. But it’s not just about the numbers; it’s about what these bays contain. The center includes a paint booth, upholstery shop, and body shop, allowing the team to handle complete restorations in-house. Gone are the days of shipping your classic Porsche overseas for that authentic touch. With a catalog of over 80,000 original manufacturer (OEM) classic parts, you can be confident that your beloved Porsche will receive nothing but the best.
In addition to Factory Restorations, the facility offers the Sonderwunsch (“special wishes”) service. This service allows Porsche enthusiasts to fully customize their vehicles. For the first time, the facility includes a classic fitting lounge where customers can choose from a wide range of options for paint, fabric, and interior finishes. This level of customization aims to please even the most discerning Porsche aficionados.
Aside from serving individual car owners, the facility also oversees the Classic Partner Program. This program certifies and supports Porsche Centers that excel in the knowledge and care of Classic models. This is especially significant given that the United States is the largest classic Porsche market in the world, with over 315,000 units across 18 different models.
Porsche Classic has been in the restoration industry for quite some time. It started at Werk 1 Zuffenhausen in 2002, expanded to Freiberg in 2008, and made its international debut in Atlanta in 2015. The brand’s current efforts further reinforce their commitment to heritage and performance. The new Atlanta facility stands as a testament to Porsche Classic’s promise to support the classic Porsche community for generations to come. Whether you own a classic Porsche or are a devoted fan, this facility is a dream come true.
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