In a move to leverage its nearly 40 years in the high-end vehicle market, duPont Registry has unveiled its new investment platform, duPont Registry Invest. This platform allows enthusiasts and investors to partake in the thrill of luxury automobile collecting by purchasing fractional shares in investment vehicles that own rare and high-end collector cars. The investment activities will be facilitated through a joint venture with Rally, a pioneering investment platform for fractional ownership of blue-chip collectible assets. This venture is backed by notable figures such as Jimmy Kimmel’s Wheelhouse, Alexis Ohanian, and Kevin Durant’s Thirty Five Ventures.
Starting today, automotive enthusiasts can explore a curated selection of rare and investment-grade luxury cars on the invest.dupontregistry.com website. In the coming weeks, equity purchase and sale transactions for these curated vehicles will be facilitated by Rally, with execution provided by FINRA-registered broker-dealers through Rally’s industry-leading platform.
For many people worldwide, owning a luxury vehicle has always been a dream. With the introduction of duPont Registry Invest, this dream can now become a reality. The platform serves as an accessible entry point for individuals to learn about high-end car collecting and serves as a gateway to Rally’s platform, where they can become fractional owners of the investment vehicles that own each specific car.
Rob Petrozzo, Chief Product Officer and co-founder of Rally, expressed his inspiration for the collaboration with duPont Registry, stating, “Before Rally, my co-founders and I collected duPont Registry magazines, drawing inspiration from the state-of-the-art automobiles showcased on each page. Strong collector communities, like the one duPont Registry has cultivated over four decades, are the reason Rally exists today. With the global luxury car market valued at $617 billion in 2022, we are offering everyone the ability to fractionally collect luxury automobiles and invest in their passions.”
Rally has established itself as a leader in technology, product development, and legal expertise required for secure and regulated alternative asset investing. Since its inception in 2016, Rally’s platform has granted over 400,000 investors and collectible car enthusiasts access to the rarest investment-grade vehicles.
About duPont Registry
For nearly 40 years, duPont Registry has been the leading marketplace for exotic and luxury automotive transactions, connecting millions of buyers and sellers worldwide. As part of the Motorsport Network portfolio under the Driven Lifestyle division, duPont Registry will use the advanced technology capabilities and global reach of its parent company to further solidify its position as the most influential, innovative, and sophisticated ultra-luxury and exotic automotive online marketplace. With almost 7 million followers on social media, duPont Registry’s brand authority, publication, and digital properties continue to lead the luxury automotive marketplace.
About Rally
Rally is a platform that offers individuals ownership and liquidity in their passions. It is the pioneer platform for buying and selling fractional equity in unique assets with historical and cultural significance. The platform hosts Initial Offerings, allowing investors to purchase SEC qualified shares of assets similar to buying shares of stocks, with no minimums and no commissions. Rally also facilitates a secondary market for trading shares of these assets through registered broker-dealers within the app, providing daily liquidity during Market Hours. With 25+ investment categories, Rally covers a range of collectibles such as watches, rare books, fine art, wine, high-end sports memorabilia, blue-chip NFTs, and dinosaur fossils. Interested users can visit “The Rally Museum” in Soho, New York, to see select Rally assets on display.