We’ve talked about Classic Legends fairly a bit up to now. Apart from being the present proprietor of iconic British bike model BSA, Classic Legends additionally has the Jawa Yezdi model beneath its portfolio. With that, it’s eyeing some fairly large enlargement for the model inside the coming years, with the hopes of increasing its attain to 750 touchpoints inside the subsequent 24 to 30 months.
Said touchpoints can be scattered round key cities in India. At current, the Jawa Yezdi community consists of a powerful 423 dealerships, and it hopes to surpass the five hundred mark within the very close to future. According to CEO Ashish Singh Joshi, the elevated progress of the bike business within the area has raised the demand for extra premium fashions within the Indian market. As such, Classic Legends is seeking to leverage its intensive community to develop the Jawa Yezdi model in cities the place the corporate already has a presence. This localized strategy suits in properly with Classic Legends’ technique to streamline its product choices to fulfill diverse shopper wants.
“We have 423 dealerships and the number is expected to soon expand to more than 500 dealerships. As India sees more affordability, and finance availability motorcycle sales will increase. Every player is competing on a different platform with different products. If we are present in some towns we will go further below and add multiple touchpoints in the towns that we are present in,” stated Ashish Singh Joshi, CEO of Classic Legends,” Ashish Singh Joshi, CEO of Classic Legends instructed The Hindu Business Line.
A concrete instance of this enlargement by way of the model’s offeirngs is the launch of the brand new Jawa 350, slated to hit the market within the coming weeks. It’ll carry an MSRP of Rs 214,950, or about $2,586 USD, and have new improvements by way of efficiency and security. For instance, it comes normal with giant 280mm entrance and 240mm rear disc brakes full with dual-channel ABS from Continental.
Without dropping sight of its foremost market of India, Classic Legends can also be paying shut consideration to the worldwide market; extra particularly, the ASEAN and European markets. More particularly, a report from The Hindu Business Line, a Czech firm can be exporting Jawa bikes from India to key European markets – an fascinating improvement because the Jawa model initially finds its roots within the Czech Republic.
On high of that, Classic Legends has already set in movement plans to develop its attain into the ASEAN market. Indeed, middleweight retro fashions like these of Royal Enfield have gained important recognition in nations just like the Philippines, Thailand, and Malaysia. Furthermore, as talked about in earlier articles, Classic Legends has large plans for the BSA model, with hopes of extending the enduring British marque’s attain into markets like Japan, Australia, New Zealand, and even the USA.