CITROËN REVEALS NEW MY AMI POP

CITROËN REVEALS NEW MY AMI POP

CITROËN REVEALS NEW MY AMI POP

Citroën has updated the My Ami Pop, giving it a new design that enhances its playful, youthful, and sporty character. This new version adds even more personality to the Ami range, which has already attracted over 43,000 customers since its launch in 2020, with 80% of buyers choosing a customized version like the My Ami Pop.

The new My Ami Pop features a redesigned front end and reinforced bumpers, as well as a rear spoiler and new stickers on the quarter panels and doors. It also introduces a new color scheme called ‘Infrared’.

A NEW VISUAL IDENTITY FOR MY AMI POP

The new My Ami Pop retains all the distinctive exterior styling of the Ami, but now with new headlamp surrounds, a black chevron strip under the windscreen, and a reinforced black bumper. It also features the new ‘Infrared’ color as the main tone.

My Ami Pop has new graphics and color accents, giving it a fresher look inspired by gaming with geometric designs. The stickers and wheel trims have lively yellow and white accents. The pattern on the doors is reminiscent of Citroën’s iconic chevrons, with circle motifs to echo the vehicle’s curved shapes and round headlights.

The passenger compartment of My Ami Pop is enhanced with a yellow interior bag hook and warm orange hues on the three storage bins, two opening straps, and stitching on the floor mats.

According to Antoine Gaillot-Drevon, Citroën Exterior Designer, the new front end of My Ami Pop is designed to make the car striking and recognizable from a distance. The rear spoiler adds a distinctive sporty silhouette, and the new colors and graphics reinforce the energetic character of the Ami.

INTERIOR: MOBILITY AND CONNECTIVITY

The controls of the new My Ami Pop are more visible and easier to use, including the ergonomically-designed drive mode selector on the central console, which will be available on all versions of the Ami in the first quarter of 2024.

Inside, My Ami Pop offers useful features such as a smartphone clip, door nets, central separation net, floor mats, and the Dat@mi connectivity box. The connectivity box allows the driver to link their smartphone with Ami to access range, mileage, and maintenance data. The infotainment system of My Ami Pop includes the My Ami Play interface, which turns the smartphone into a dashboard with quick access to navigation functions, music and radio, and phone calls. The interface can be operated remotely using the Citroën Switch button on the steering wheel for safer journeys.

OPEN FOR ORDERS – BUILDING ON COMMERCIAL SUCCESS

The new My Ami Pop is now available in the UK, starting from £8,495 OTR. Deliveries will begin in the first quarter of 2024. For more information and to place orders, visit www.citroen.co.uk/ami.

Since its launch in April 2020, Citroën Ami has already gained more than 43,000 customers in 12 different countries. It continues to be popular and will soon be launched in Denmark, Slovenia, and Bulgaria.