Sometimes, a beforehand unknown firm makes an enormous splash at CES with a brand new flagship product, and this 12 months, that occurs to be the case with Brane Audio. The sound know-how firm, based in 2015, confirmed off its Brane X Portable Smart Speaker — a strong (and expensive) speaker that provides unprecedented energy for such a small machine. 

That’s on account of an progressive proprietary characteristic often called a Repel-Attract Driver (RAD): RAD makes use of magnets to change air strain throughout the speaker and push out a formidable quantity of air (i.e. low bass frequencies), regardless of the speaker’s small dimension with an 8-inch subwoofer.

As Joe Pinkerton, co-founder and CEO at Brane Audio, explained to TechCrunch, “We developed a new way of making audio. Specifically, we have a novel subwoofer … It is a factor of roughly 100 times more efficient in the subwoofer range. That enables us to make it a tenth of the size and draw a tenth of the power.”

In addition to being smaller and extra power-efficient, the transportable speaker can final 12 hours earlier than it wants its battery recharged, and has one pair of tweeters and one pair of mid-range audio system for stereo playback. It additionally comes geared up with Wi-Fi and Bluetooth, and is appropriate with Amazon Alexa and Spotify. The speaker has an IP57 ranking, so it is waterproof and dustproof, making it a super companion for the poolside.

The Brane X Smart Speaker is obtainable now for buy and prices $599.99.