BMW stunned the crowds with its environmentally-conscious luxury, innovative mobility on water, and electrifying action at the Cannes Film Festival. As the Official Partner of the event, BMW offered guests, VIPs, and festival participants a fleet of over 200 fully-electric cars. The most powerful of these vehicles was the brand new BMW i7 M70 xDrive, the lead actor in BMW Films’ latest creation debuted at the festival. The shuttle service that took the attendees around the Palais des Festivals et des Congrès allowed them to experience a locally emission-free premium ride in a sophisticated BMW.

The ICON: Revolutionary Marine Experience

BMW partnered with boat maker TYDE to showcase The ICON, a watercraft that has revolutionized the approach to environment-friendly marine mobility through its electric propulsion system. The craft boasts hydrofoils that maintain a top speed of 30 knots (55 km/h) and a range of more than 50 nautical miles. With its elegant design and soundless movement through water, it was a popular attraction among the festival-goers. The ICON focuses on modern urban lifestyles and can be further personalized by customers for use in both the private and commercial sectors.

BMW Films’ “The Calm”

Bollywood royalty such as Pom Klementieff and Uma Thurman graced the world premier of BMW Films’ “The Calm.” The seven-minute spy thriller features the BMW i7 M70 xDrive in a dramatic car chase scene. Attendees got to watch the film from the comfort of the luxurious rear compartment of the BMW i7 while viewing it on the BMW Theatre Screen. After the event, viewers who missed the in-car screening experience were able to see “The Calm” on the BMW YouTube channel.