According to BMW’s design chief, while using retro design can provide a sense of familiarity, it is important to find a balance when introducing new technology. The goal is to take existing customers on a journey into the future.

Talking about the future models in the Neue Klasse series, he explains that there will be a strong overlap between them, as they will be released in quick succession. This is a departure from the previous approach of a 10-year model cycle. Despite the shorter time frame, the individual characteristics of each model will still be recognizable.

The release order of the six electric vehicles in the Neue Klasse series will be determined mainly by lifecycle considerations and also by the demand for change or technological updates.

Return to Factory Settings

The Neue Klasse EVs will initially be manufactured at BMW’s new factory in Debrecen, Hungary. The production process will be completely free from fossil fuels, rely more on the use of secondary materials, and have lower CO2 emissions. The factories in Munich and Mexico will undergo necessary upgrades in 2026 and 2027.

In addition to the technological and design advancements, the interior of the Neue Klasse concept offers a glimpse of how the ninth generation of BMW’s iDrive operating system will redefine interior design for the brand.

Neue Klasse Interiors

The minimalist interior of the Neue Klasse EVs will differentiate them from current BMW models. The cockpit features only essential physical controls, and even the iconic iDrive rotary control knob, introduced in the 2001 BMW 7 Series, will be omitted.