Munich/Cannes. BMW has signed up as Official Automotive Partner of the Cannes Film Festival for the third yr in a row. This means guests to the pageant will as soon as once more have the ability to get pleasure from an unique shuttle service that includes luxurious automobiles from the premium carmaker’s present vary. BMW can be utilizing its Cannes highlight for a particular automobile presentation. Following the profitable world premiere of the BMW Films manufacturing The Calm final yr, BMW will now introduce a one-off creation based mostly on the BMW XM as a part of the inventive collaboration with British supermodel Naomi Campbell.
Now in its 77th yr, the celebrated Cannes Film Festival will as soon as once more appeal to a plentiful solid of filmmakers, actors and cinema lovers from everywhere in the world to the Côte d’Azur on 14 – 25 May 2024. But the presentation of the coveted Palme d’Or is just not the one present on the town; in the course of the pageant, heads more and more flip in direction of the approach to life stylish and glamour of the Croisette and lots of different Cannes hotspots. For premium model BMW, the occasion due to this fact offers the perfect stage on which to exhibit its newest luxury-segment fashions to a discerning worldwide viewers.
To this finish, organisers and visitors alike may have regionally emission-free premium mobility at their disposal. The unique fleet of shuttles chauffeuring the celebs and VIPs over the roads across the Palais des Festivals et des Congrès may even be obtainable to the pageant organisers and a few of its Official Partners. It contains greater than 200 automobiles, amongst them the all-electric BMW i7, BMW iX and BMW i5, plus the BMW XM with plug-in hybrid drive system.
Creative collaboration with Naomi Campbell produces one-of-a-kind end result.
BMW has prolonged the partnership with Naomi Campbell that it launched final yr. The newest product of this inventive collaboration is the BMW XM Mystique Allure. Inspired by the supermodel, this distinctive tackle the XM will make a really particular look in Cannes on 15 May.
The collaboration took its first steps final yr with the “Dare to be You” launch marketing campaign for the BMW XM. Alongside her profitable catwalk profession, Naomi Campbell has additionally established herself as an actor and inventive visionary, and has change into one of the crucial influential figures on the worldwide trend scene. Her dedication to rising range within the business has made her a standard-bearer for the following technology of up-and-coming expertise within the inventive and trend worlds.
The BMW XM and Naomi Campbell: trailblazers specialising in visible extravagance.
An enduring pioneering spirit and the power to venture poise and confidence are attributes shared by Naomi Campbell and the BMW XM. With its iconic design language, an inside permeated by excessive consolation and the M HYBRID drive system making its debut in a series-produced mannequin, the BMW XM creates an entire new degree of connection between luxurious and excessive efficiency.
The plug-in hybrid system’s electrical motor groups up with both a muscular six-cylinder in-line engine or punchy petrol V8, relying on the mannequin variant. In BMW XM Label Red kind (electrical energy and petrol consumption – weighted, mixed: 33.5 kWh/100 km and a pair of.0 l/100 km [141.2 mpg imp]; CO2 emissions – weighted, mixed: 45 g/km (WLTP); gasoline consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO2 courses: with discharged battery G; weighted, mixed B), the plug-in hybrid mannequin is essentially the most highly effective series-produced, road-legal automobile but produced by BMW M GmbH.
In the occasion of enquiries please contact: