Parkopedia and Valtech Mobility collaborate to integrate parking and EV charging services within vehicle infotainment systems
This partnership brings together Parkopedia’s data and payment processing platform and Valtech Mobility’s connected car software expertise
Together the companies enable automakers to support their drivers to find and pay for parking, charging, fuelling and road tolls from within their vehicles
Parkopedia, a leading provider of parking, charging, and payment solutions, has entered into a partnership with Valtech Mobility, a joint venture of the Volkswagen group and digital agency Valtech. The collaboration aims to offer comprehensive digital services to drivers, focusing on vehicle-centric needs such as parking, charging, fueling, and road tolls.
By combining Parkopedia’s expertise in parking and payment processing with Valtech Mobility’s app creation and backend development experience, the two companies aim to create a seamless and convenient experience for drivers. This partnership will enable automakers to provide integrated in-car services that simplify the driving experience and allow drivers to easily find, pay for, and access various vehicle-related services.
With Parkopedia’s extensive database of point-of-interest data, accurate parking and charging information can be seamlessly integrated into in-car systems, making it easier for drivers to locate and pay for parking spaces and charging stations without the need to exit the vehicle or use a smartphone. This integrated solution aims to offer a frictionless in-car commerce experience for drivers.
The partnership with Valtech Mobility also enables deeper integration with in-vehicle systems and sensors, surpassing a detached white-label app-only approach. Automakers can tailor the user experience to meet the specific needs of their drivers, providing a customized and user-friendly interface.
The services provided by Parkopedia and Valtech Mobility can be accessed through Google Automotive Services (GAS) and other platforms in the future, allowing drivers to access the features through voice commands, ensuring ease of use and a seamless integration with the vehicle’s interface. Both companies have a global presence, operating in Europe, North America, China, Japan, and other markets.
Markus Dohl, VP of Sales & Business Development Europe at Parkopedia, expressed excitement about the partnership, highlighting the opportunity to provide an integrated parking, charging, and payment solution to a wider audience. Norman Palmhof, Business Director at Valtech Mobility, also expressed enthusiasm, emphasizing the compatibility and scale of the collaboration and the ability to deliver excellent data quality.
Overall, the partnership between Parkopedia and Valtech Mobility aims to enhance the driving experience by simplifying vehicle-related tasks and providing a seamless, end-to-end solution for parking, charging, and payment services.
Rolls-Royce Motor Cars unveils stunning Black Badge Cullinan ‘Blue Shadow’ Private Collection
Inspired by the Kármán Line – the mysterious invisible boundary 62 miles above the Earth’s surface, where outer space begins
Limited to 62 examples worldwide, available exclusively through Rolls-Royce Private Office
‘Edge of Space’ fascia artwork finished in lacquer incorporating blue and clear glass
‘Lunar’ Starlight Headliner features 250,000 stitches and 1,183 fibre-optic ‘stars’
Leather seating with 75,000 individual perforations creates unique impression of ‘Earth from space’
A matching Bespoke car cover, luggage set and 1:8 scale model replica of Blue Shadow available to commission
Rolls-Royce Unveils Black Badge Cullinan ‘Blue Shadow’: A Celestial Journey into the Infinite Beauty of Space
Rolls-Royce Motor Cars is proud to introduce the extraordinary Black Badge Cullinan ‘Blue Shadow,’ a unique creation inspired by the enigmatic realm of outer space. This remarkable vehicle, crafted by the renowned Rolls-Royce Bespoke Collective, draws inspiration from the Kármán Line, an invisible boundary 62 miles above the Earth’s surface, where the atmosphere gives way to the vast expanse of outer space.
The Black Badge Cullinan ‘Blue Shadow’ Private Collection is a testament to Rolls-Royce’s relentless pursuit of perfection and a celebration of the spirit of exploration. It is designed for individuals who embody the essence of adventure, pushing boundaries and representing the pinnacle of human endeavor.
The exterior of the Black Badge Cullinan ‘Blue Shadow’ is adorned with the captivating ‘Stardust Blue’ bespoke paint, reminiscent of the deep blue hues found in the upper layers of the Earth’s atmosphere. The satin-tinted grille surround and aero bumper insert sets pay homage to the thermal tiles used on Space Shuttles, which protect them from the intense heat during atmospheric re-entry. The iconic Spirit of Ecstasy hood ornament is crafted using advanced 3D printing techniques, utilizing titanium and finished with a delicate layer of blue-tinted lacquer, creating a mesmerizing pearlescent effect. The Black Badge infinity logo and ‘Blue Shadow’ Private Collection name are engraved on the Spirit of Ecstasy base, infilled with Charles Blue. The wheels of the Blue Shadow edition are subtly darkened using a translucent lacquer, adding to the vehicle’s distinctive allure.
Stepping into the interior of the Black Badge Cullinan ‘Blue Shadow’ is like entering a realm of elevated perspective. The painted fascia and door panels showcase a breathtaking representation of the transition from the ethereal blue halo at the Kármán Line to the profound darkness of outer space. Six layers of paint, incorporating five different shades of blue and a deep black hue, are meticulously applied to create a mesmerizing three-dimensional effect. A clear-coat layer, enriched with blue and clear glass particles, adds depth and luster, with the precise ratio of particles determined to perfection. The bespoke clock, exclusive to the Private Collection, features light blue anodized details and ‘Blue Shadow’ engraving, adding a touch of elegance to the interior ambiance.
Taking the celestial experience to new heights, the Black Badge Cullinan ‘Blue Shadow’ features the ‘Edge of Space’ headliner. The renowned Starlight Headliner is elevated with intricate Moon embroidery, surrounded by a constellation of ‘stars,’ immersing passengers in the mystical ambiance of space. The three-dimensional embroidery represents the Moon’s surface, meticulously crafted with five different colors of thread and 250,000 individual stitches, taking two days to complete. The Starlight Headliner contains a total of 1,183 hand-placed ‘stars,’ 799 in white and 384 in blue, creating a mesmerizing celestial glow.
A groundbreaking addition to the interior is the perforated leather artwork that adorns the front and rear seats. Inspired by the view of Earth from space, the intricate pattern evokes the ever-shifting clouds swirling over the continents and oceans. Each seat features over 75,000 individually placed perforations, meticulously designed and aligned to create a cohesive appearance. The pattern extends to the picnic table backs, which, when lowered, reveal a captivating Piano Black veneer with a glass sparkle finish, reminiscent of the mysterious depths of space. The inlaid polished aluminum text beneath the lacquer layer reads, ‘The Blue Shadow occurs at the outer extremes of our world, affording an
extraordinary perspective and the ability to touch the stars.’
To complement the Black Badge Cullinan ‘Blue Shadow,’ Rolls-Royce Bespoke Collective has crafted a range of exclusive accessories. The indoor car cover features a pattern inspired by the seats, while a unique luggage set continues the colorway of the Private Collection. Additionally, clients have the opportunity to commission an exact 1:8 scale replica of their Black Badge Cullinan ‘Blue Shadow,’ complete with functioning lights, opening coach doors, and a meticulously recreated interior featuring all the bespoke details, including illuminated collection treadplates.
The Black Badge Cullinan ‘Blue Shadow’ is a rare gem limited to just 62 examples worldwide, symbolizing each mile from Earth to the Kármán Line. Exclusively available through Rolls-Royce’s Private Offices, this remarkable vehicle encapsulates the essence of exploration and offers a unique opportunity to embark on a celestial journey into the infinite beauty of space.
Introducing the Black Badge Cullinan ‘Blue Shadow’: Embark on a Cosmic Odyssey of Unparalleled Luxury and Exploration
Rolls-Royce Motor Cars proudly presents the awe-inspiring Black Badge Cullinan ‘Blue Shadow,’ a masterful creation that takes you on an extraordinary journey into the mysteries and wonders of the cosmos. This exceptional vehicle, meticulously crafted by the revered Rolls-Royce Bespoke Collective, draws inspiration from the fabled Kármán Line, a boundary 62 miles above the Earth’s surface, where the shackles of our planet yield to the infinite expanse of outer space.
The Black Badge Cullinan ‘Blue Shadow’ Private Collection is a testament to Rolls-Royce’s unwavering commitment to perfection and an ode to the indomitable spirit of exploration. It is designed for those unique individuals who push the boundaries of human achievement, expand horizons, and embody the epitome of excellence.
Step into a world of enchantment as you behold the mesmerizing ‘Stardust Blue’ bespoke exterior paint. This captivating hue encapsulates the deep blue tones that grace the upper layers of our atmosphere. The satin-tinted grille surround and aero bumper insert sets pay homage to the thermal tiles that shield space shuttles during the fiery descent into our planet’s embrace. The iconic Spirit of Ecstasy, crafted using advanced 3D printing techniques, emerges as a symbol of unparalleled elegance. Its titanium construction, finished with a delicate blue-tinted lacquer, reveals a shimmering pearlescent sheen. The Black Badge infinity logo and ‘Blue Shadow’ Private Collection name, engraved on the Spirit of Ecstasy base and adorned with Charles Blue, add a touch of exclusivity. Completing the exterior aesthetic, the wheels of the Blue Shadow edition are subtly cloaked in a translucent lacquer, exuding an aura of mystique and allure.
Crossing the threshold into the Black Badge Cullinan ‘Blue Shadow’ interior is akin to entering a celestial realm of elevated perspective. Behold the painted fascia and door panels, adorned with a captivating representation of the ethereal blue halo that marks the Kármán Line. The meticulous application of six layers of paint, incorporating five distinct shades of blue interwoven with a deep black hue, creates a spellbinding three-dimensional effect. A final clear-coat layer, infused with blue and clear glass particles in an exacting ratio of 0.05%, adds an unparalleled depth and luster to the ensemble. The bespoke clock, a masterpiece exclusive to the Private Collection, showcases light blue anodized details and ‘Blue Shadow’ engraving, evoking a sense of timeless elegance.
Prepare to be immersed in cosmic wonder with the ‘Edge of Space’ headliner. Building upon the renowned Starlight Headliner, this extraordinary feature transports you to the outer reaches of the universe. Delicate Moon embroidery takes center stage, surrounded by a constellation of ‘stars,’ as if gazing upon the lunar surface and the vastness of space itself. Crafted with meticulous attention to detail, the embroidery utilizes five different colors of thread, intricately applied through various techniques, resulting in a texture that replicates the Moon’s craters in breathtaking three-dimensional form. A total of 250,000 individual stitches bring this celestial masterpiece to life, requiring two full days of painstaking craftsmanship. As you bask in the cabin’s gentle glow, you’ll be captivated by the Starlight Headliner’s 1,183 hand-placed ‘stars,’ with 799 shining in brilliant white and 384 twinkling in resplendent blue, providing an enchanting celestial illumination.
Elevating the interior ambiance even further, the Black Badge Cullinan ‘Blue Shadow’ features a groundbreaking perforated leather artwork adorning the
front and rear seats. Inspired by the mesmerizing view of Earth from space, this intricate pattern is achieved through thousands of precisely placed perforations that evoke the ever-shifting clouds swirling above the continents and oceans. The land is represented by smaller perforations measuring a mere 0.8 mm in diameter, while larger perforations of 1.2 mm define the sea. The interplay between the leather and blank spaces mimics the ethereal nature of clouds. With over 75,000 individual perforations meticulously applied to each seat, the pattern required two weeks of design and underwent five trials to ensure impeccable quality and alignment. The result is a harmonious, uniform appearance across all four seats, evoking a sense of serenity and evocative beauty. The perforation pattern gracefully extends to the picnic table backs, which, when lowered, reveal a stunning Piano Black veneer with a glass sparkle finish, reminiscent of the captivating darkness of space. Each table bears the Collection theme text, inlaid in polished aluminum beneath the top lacquer layer, further reinforcing the Blue Shadow’s enchanting narrative: ‘The Blue Shadow occurs at the outer extremes of our world, affording an extraordinary perspective and the ability to touch the stars.’
In addition to this exceptional motor car, the Rolls-Royce Bespoke Collective has curated a range of bespoke accessories to accompany the Black Badge Cullinan ‘Blue Shadow.’ The exclusive indoor car cover mirrors the seat pattern, while a distinctive luggage set continues the colorway of the Private Collection. For the discerning collector, a precise 1:8 scale replica of the Black Badge Cullinan ‘Blue Shadow’ is available, featuring fully functional exterior and interior lights, coach doors that open and close with grace, and an interior meticulously replicating all the exquisite details of the collection, including the illuminated Collection treadplates.
Limited to just 62 examples, each symbolizing a mile from Earth to the Kármán Line, the Black Badge Cullinan ‘Blue Shadow’ is an unrivaled masterpiece of automotive craftsmanship and celestial inspiration. Exclusively available through Rolls-Royce’s Private Offices, this extraordinary vehicle invites you to embark on a cosmic odyssey where luxury and exploration merge, allowing you to traverse the boundaries of possibility and touch the very stars themselves.
Comeback in the USA and Canada: Volkswagen celebrates the long-awaited return of the VW bus to North America with the ID. Buzz with long wheelbase.
June 2: day of the world premiere becomes new US holiday. The European premiere of the long ID. Buzz follows at the VW Bus Festival in Hanover from June 23 to 25.
Spacey: the new ID. Buzz1 with long wheelbase is one of the most spacious electric vehicles, with room for up to seven people and a large luggage compartment
High-efficiency drive system: at its launch, the ID. Buzz with long wheelbase will be optionally available in Europe and North America with new 85 kWh battery (net) and new 210 kW electric drive motor
Samba Bus for the modern age: newly developed panoramic sunroof with electronically controlled tinting is the largest glass roof ever produced by Volkswagen
The iconic Volkswagen Bus is making a comeback, and this time it’s going electric with the introduction of the ID.Buzz with a long wheelbase. After a 20-year hiatus in the USA and Canada, Volkswagen is bringing back the beloved VW bus to North America, starting with the world premiere of the ID.Buzz at the largest VW Bus festival in Huntington Beach, California, on June 24. As a tribute to the fans and the country, Volkswagen has even designated June 2 as “Volkswagen Bus Day” in America, celebrating the rich history and cult following of the VW bus.
The ID.Buzz with its electric rear-wheel drive is set to captivate enthusiasts once again. Thomas Schäfer, Member of the Board of Management of Volkswagen AG, Brand Group Volume, expressed his excitement, stating, “Volkswagen is an extremely strong global brand with a great history, millions of loyal fans, and legendary products. With this model, we are taking a big step towards becoming a true love brand again.” Pablo Di Si, President and CEO of the Volkswagen Group of America, emphasized the significance of the electric VW bus for the US market, aiming to further strengthen the Volkswagen brand in America.
The large ID.Buzz, measuring 4,962 mm in length and offering up to seven seats, is tailor-made for its North American launch. The increased wheelbase by 250 mm allows for a third row of seats and a spacious 2,469 liters of storage capacity. Additionally, it features a larger 85 kWh battery, providing an extended range. The new heat pump ensures efficient performance even in winter conditions. The large ID.Buzz is available with a 210 kW (286 hp) electric drive motor, enabling a top speed of 160 km/h and a 0-100 km/h acceleration time of 7.9 seconds. Furthermore, an all-wheel drive version (GTX) with 250 kW (339 hp) is planned for release in 2024.
The ID.Buzz showcases a range of exciting features, including a head-up display, an upgraded infotainment system, and remote parking via smartphone. The high-tech panoramic sunroof, reminiscent of the legendary Samba Bus of the 1950s, is the largest glass roof ever built by Volkswagen, measuring 1.5 square meters. Its smart glass can switch between transparent and opaque using a touch slider or voice commands. The North American versions will also include air-conditioned seats and an illuminated Volkswagen logo at the front.
The first deliveries of the ID.Buzz in America are scheduled to begin in 2024, coinciding with the European market launch. All ID.Buzz vehicles, along with the Multivan and Bulli T6.1, will be manufactured at the Volkswagen Commercial Vehicles main plant in Hanover, Germany. This state-of-the-art facility is the proud home of the VW Bus family and plays a vital role in bringing these iconic vehicles back to life.
Get ready to experience the resurgence of the Volkswagen Bus, combining its timeless design with electric mobility, as the ID.Buzz sets out to create a new chapter in the rich legacy of this beloved vehicle.
Photo: James Lipman
As the highly anticipated comeback of the Volkswagen Bus draws near, excitement continues to build among fans and enthusiasts alike. The ID.Buzz with its long wheelbase is poised to make a lasting impression, capturing the hearts of people across North America and Europe. With its unmistakable design, the ID.Buzz embodies the spirit of freedom, adventure, and good vibes associated with the VW bus.
The decision to unveil the ID.Buzz at the VW Bus festival in Huntington Beach, California, holds great significance. This surfer hotspot along the picturesque Pacific Coast Highway near Los Angeles perfectly encapsulates the laid-back, beach-loving culture that the VW bus has come to represent. The world premiere of the ID.Buzz at this iconic location pays homage to the fans and their unwavering passion for this legendary vehicle.
Not only is the ID.Buzz a symbol of nostalgia, but it also marks a new era of sustainable transportation. By embracing electric mobility, Volkswagen aims to make a positive impact on the environment while staying true to the beloved characteristics that have made the VW bus an enduring cultural icon. The ID.Buzz’s electric rear-wheel drive system ensures a smooth and efficient driving experience, while its spacious interior and versatile seating options provide comfort and flexibility for passengers and cargo alike.
Thomas Schäfer, Member of the Board of Management of Volkswagen AG, Brand Group Volume, acknowledges the significance of the ID.Buzz in Volkswagen’s journey towards becoming a true love brand once again. The ID.Buzz represents a commitment to innovation, quality, and the enduring legacy of the Volkswagen brand. Pablo Di Si, President and CEO of the Volkswagen Group of America, recognizes the strong connection between the VW bus and the American market, stating that the ID.Buzz is the perfect model to strengthen the Volkswagen brand in the United States.
With its long wheelbase, the ID.Buzz opens up new possibilities for adventure and practicality. The additional length provides room for a third row of seats, allowing up to seven passengers to embark on memorable journeys together. Moreover, the extended wheelbase accommodates a larger 85 kWh battery, providing ample range for long-distance travels. The inclusion of a heat pump ensures optimal efficiency, even in colder climates.
In terms of performance, the ID.Buzz offers various powertrain options to suit different driving preferences. The standard model comes with a 210 kW (286 hp) electric drive motor, delivering impressive acceleration and a maximum speed of 160 km/h (99 mph). For those seeking even more power, an all-wheel drive version known as the ID.Buzz GTX is set to be released in 2024, featuring a robust 250 kW (339 hp) motor.
Volkswagen understands the importance of integrating cutting-edge technology and modern conveniences into the ID.Buzz. The inclusion of a head-up display and an upgraded infotainment system ensures a seamless and connected driving experience. Additionally, the ability to remotely park the ID.Buzz using a smartphone adds an extra layer of convenience and ease.
As the countdown to the market launch begins, anticipation grows for the ID.Buzz’s arrival in North America and Europe. The first deliveries are scheduled for 2024, marking a significant milestone in the revival of the VW bus legacy. Volkswagen’s commitment to quality and craftsmanship is evident as all ID.Buzz vehicles, along with other VW Bus models, will be manufactured at the renowned Volkswagen Commercial Vehicles plant in Hanover, Germany. This state-of-the-art facility is dedicated to upholding the highest standards and ensuring that every ID.Buzz lives up to its iconic heritage.
The return of the Volkswagen Bus signifies more than just a revival; it represents a rekindling of the love and enthusiasm that people have for this timeless vehicle. The ID.Buzz, with its long wheelbase, electric powertrain, and modern features,
promises to carry on the legacy of the VW bus while embracing the future of sustainable mobility. Whether cruising along the coastal highways of California or embarking on cross-country adventures, the ID.Buzz is set to create smiles, good vibrations, and a sense of pure joy wherever it goes.
London, UK (2nd June 2023) – The London Concours, presented by Montres Breguet, is gearing up to captivate car enthusiasts with its seventh annual event, running from the 6th to 8th of June in the heart of the City. The latest class to be announced is the highly anticipated “Make Green Great Again,” which will take center stage at this year’s event. Inspired by the popular social media trend of the same name, the class will showcase a sensational lineup of special cars that dare to be different, all specified in a wide range of unusual verdant hues. Presented by Bespoke Handling, the class is set to celebrate and honor the automotive gems that are Making Green Great Again.
Curated by the creator of the original @makegreengreatagain page on Instagram, this class promises to be a visual feast for attendees. Expect to be mesmerized by the stunning Jaguar XK120, one of the last roadsters built in right-hand drive. Previously used as a company car, it belonged to Leonard Francis Parham, the boss of F Parham Ltd, and was not only his personal transport but also driven competitively in rally events. After passing through several owners, the XK underwent a meticulous chassis-off restoration to meet FIA specifications, making it a true masterpiece.
Another showstopper in the class is a breathtaking Aston Martin DBS featuring a unique specification with a Pentland Green exterior and Parliament Green interior. The DBS, which succeeded the beloved Vanquish as Aston Martin’s flagship in 2008, boasts a naturally aspirated 5.9-liter V12 engine producing 510bhp and 420lb ft of torque. Drawing inspiration from the thunderous DBR9 and DBRS9 GT racing cars, the DBS exhibits dramatic styling and utilizes carbon fiber extensively, resulting in a top speed of 192mph and a 0-62mph acceleration of 4.3 seconds.
The “Make Green Great Again” class will also include an exceptional Porsche Carrera GT with a Zagato body. This particular example was sent to Zagato in Italy by its current owner, where it underwent a transformation into a GTZ model with the addition of new panels and bespoke trim. The conversion, approved by OEM standards, maintains the car’s mechanical integrity while offering a slight weight reduction. The distinct green paint was specially mixed to complement the luxurious green interior leather, adding to its allure.
Furthermore, the display will feature the ultimate road-going expression of the Ferrari 488, the Pista, finished in Verde Francesca. This eye-catching model draws inspiration from the 488GTE and 488 Challenge racing cars, incorporating aerodynamic enhancements such as ducts in the bumper and a large vent in the bonnet for increased downforce. With a 3.9-liter twin-turbo V8 engine producing 710bhp and a weight reduction of 91kg compared to the GTB, the Pista delivers an exhilarating driving experience.
Adding to the lineup is the irresistible Alfa 8C, widely regarded as one of the most beautiful cars of the past two decades. Born from a concept that captured global attention, the 8C features a 4.7-liter crossplane V8 engine delivering 444bhp. With its carbon fiber construction, transaxle layout, and perfect 50/50 weight distribution, the 8C offers a harmonious blend of performance and elegance. The showcased example boasts a special green paintwork that further accentuates its allure.
Last but not least, the class will showcase a very special Jaguar XJC owned by Harry Metcalfe, founder of EVO magazine and star of the YouTube sensation Harry’s Garage. This exquisite Jaguar underwent a two-year restoration, featuring custom paintwork
that was specifically created for the car. With lower, stiffer springs, new dampers, and a shorter differential, the Jaguar XJC delivers enhanced performance and handling. The bespoke paint, a unique blend of Aston Martin Minotaur Green without the bronze ‘flip’ element, adds to the car’s distinct character and elegance. It is a true representation of a classic, sporting British coupe.
Andrew Evans, London Concours Director, expressed his excitement about the upcoming event, stating, “We’re thrilled to introduce ‘Make Green Great Again’ as the latest class for our 2023 event, just days away. The trend of making green cars great again has captured the attention of automotive enthusiasts worldwide. We are delighted to bring this trend to life in the heart of London with a fantastic selection of vehicles curated by the team behind the influential Instagram page, @makegreengreatagain. The London Concours is shaping up to be an unmissable automotive garden party, and we can’t wait to welcome guests to the Honourable Artillery Company next week.”
Beyond the remarkable display of cars, attendees at the Honorary Artillery Company will enjoy a wide range of culinary delights and beverage options, including the all-new Club Concours hospitality experience. Live stage discussions featuring industry experts will engage and educate enthusiasts, while a carefully selected lineup of luxury brands and boutiques will provide a touch of elegance and sophistication. The London Concours 2023 promises to be an indulgent celebration of automotive excellence.
Tickets for the event are currently on sale and can be purchased from the official London Concours website at londonconcours.co.uk/tickets. Prices start at £35, offering access to an extraordinary showcase of automotive artistry and innovation.
Don’t miss out on this extraordinary event where the vibrant green machines will reign supreme, reminding us that standing out from the crowd is the key to making a lasting impression in the world of automobiles. Mark your calendars and prepare to be amazed at the London Concours 2023, a true celebration of the automotive industry’s finest and most unique creations.
Hyundai Motor UK has created an immersive stunt scene on London Southbank to celebrate the arrival of the IONIQ 6 and the upcoming film “Spider-Man: Across the Spider-Verse” from Sony Pictures Animation. The installation features hexagonal portals inspired by the film, which the protagonist uses to travel between dimensions. The IONIQ 6 is positioned as if it has just emerged from one of these portals, with Spider-Man’s spiderweb wrapping around the car to create an otherworldly look. The installation is set against the backdrop of London’s landmarks and will be available for public viewing and photo opportunities from June 1st to June 3rd.
The hexagon portals in the installation represent the gateways to other dimensions in the upcoming Spider-Man film, making a clear connection to the IONIQ 6. Hyundai Motor UK is also running a promotion where customers who test drive the IONIQ 5 and IONIQ 6 can enter a prize draw for a Spider-Verse themed trip to New York, with three runner-up prizes of film screenings. The marketing campaign includes an animated TV commercial featuring Spider-Man and the IONIQ vehicles, social media content, a behind-the-scenes film about Hyundai’s future mobility concepts, and an offline promotional exhibition.
This global marketing campaign is part of a promotional agreement between Hyundai Motor and Sony Pictures, aimed at showcasing Hyundai’s human-centered mobility vision through product and technological innovations. “Spider-Man: Across the Spider-Verse” is currently playing exclusively in UK cinemas.
The film continues the Spider-Verse saga and follows Miles Morales as he reunites with Gwen Stacy and is catapulted across the Multiverse, encountering the Spider Society and facing a new threat. Directed by Joaquim Dos Santos, Kemp Powers, and Justin K. Thompson, the film is based on Marvel Comics and features a star-studded voice cast including Shameik Moore, Hailee Steinfeld, Brian Tyree Henry, Luna Lauren Velez, Jake Johnson, Jason Schwartzman, Issa Rae, Karan Soni, Daniel Kaluuya, and Oscar Isaac.
The collaboration between Hyundai Motor and Sony Pictures has resulted in an exciting marketing campaign that showcases Hyundai’s commitment to electric vehicles and innovative mobility concepts. The partnership allows Hyundai to leverage the popularity of the Spider-Man franchise to promote its IONIQ lineup and reinforce its vision for a sustainable future.
In addition to the eye-catching installation on London Southbank, the marketing campaign includes an animated TV commercial featuring Spider-Man alongside the IONIQ 5 and IONIQ 6. The commercial will be aired in cinemas and digital channels to reach a wide audience. Social media platforms will be buzzing with Spider-Verse-themed content, engaging fans and creating excitement around the collaboration.
To further highlight the collaboration between Hyundai and Sony Pictures, an exclusive behind-the-scenes film will be released. This film will delve into the process of creating Hyundai’s future mobility concepts and explore the shared history between the two companies in the production of the Spider-Man movies. It will provide a glimpse into the creative efforts behind bringing these innovative ideas to life.
To engage fans offline, Hyundai will host a promotional exhibition that allows visitors to explore the connection between the IONIQ vehicles and the Spider-Verse franchise. This interactive experience will provide a deeper understanding of Hyundai’s vision for human-centered mobility and its alignment with the themes of the Spider-Man films.
Through this global marketing campaign, Hyundai aims to reinforce its position as a leader in sustainable mobility and showcase the capabilities of its IONIQ electric vehicles. By partnering with Sony Pictures and leveraging the popularity of the Spider-Man franchise, Hyundai can reach a wide audience and inspire them to embrace a future of electric mobility.
As the highly anticipated “Spider-Man: Across the Spider-Verse” continues to captivate audiences in UK cinemas, Hyundai’s collaboration with the film franchise will undoubtedly generate excitement and draw attention to its innovative electric vehicles. The immersive installation on London Southbank serves as a tangible representation of the unique partnership between Hyundai and Sony Pictures, captivating passers-by and leaving a lasting impression.
With the combination of cutting-edge electric vehicles, a beloved superhero, and a visually stunning installation, Hyundai Motor UK has successfully created a captivating marketing campaign that bridges the worlds of automotive innovation and entertainment.
Volkswagen is organizing its first “International Health.Care.Run.” in 11 countries around the world, involving employees from 21 locations. The run aims to support a charitable cause, with the company making a donation for every kilometer run. The event began in mid-May at the plant in Bratislava, Slovakia, and will conclude in late June in Anchieta, Brazil. The runs will take place on company premises, providing employees with the unique opportunity to jog through the plant and past their own workplaces.
Dr. Lars Nachbar, Head of Volkswagen Group Health Care and Occupational Safety, expressed delight in organizing a shared sporting experience for employees worldwide after the challenges posed by the COVID-19 pandemic. The organizing team expects around 20,000 participants globally. The length of the run varies at each location, with employees in Wolfsburg, for example, being able to choose between a 3,300-meter and a 5,800-meter lap.
Christian Vollmer, Volkswagen brand Board of Management member for Production and an avid athlete, is the patron of the international run. Vollmer emphasized that sport connects people and provides an opportunity to unwind from work. He encouraged colleagues worldwide to participate, hoping to make a substantial donation collectively. Volkswagen will calculate the donation based on the total number of kilometers run by employees during the Health.Care.Run.
The funds raised will support the “a chance to play” project, which benefits disadvantaged children and young people near Volkswagen plants. The project focuses on preventing violence and providing learning and educational opportunities. The initiative has been carried out for over 20 years in collaboration between the Group Works Council and the international children’s charity Terre des hommes, adhering to internationally recognized standards.
The International Health.Care.Run. schedule includes various locations such as Zwickau and Bratislava in May, Kassel in June, and other locations worldwide throughout the month. The Wolfsburg and Braunschweig runs are scheduled for June 17. The event will conclude on June 28 in Anchieta, Brazil. Volkswagen hopes that the run will not only promote employee well-being but also contribute to a meaningful cause.
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