To increase profitability, automakers are constantly exploring new strategies. On-demand features and subscriptions have emerged as a popular trend in the industry, although the response has been mixed. Audi, a renowned technology-focused manufacturer, has announced its intention to expand the availability of on-demand features in its vehicles starting next year. However, the company emphasizes that this move is not driven by a desire for additional revenue, but rather as a response to existing customer demand.

Currently, Audi’s on-demand features are limited to their E-Tron and E-Tron Sportback models. However, the company plans to extend this offering to a wider range of models in the near future. This expansion will enable vehicle owners to enhance their driving experience by adding new functions and features after the initial purchase on a flexible basis. Some of the current on-demand features offered by Audi include the LED Matrix package, which seamlessly switches between dipped and main beam headlights, a light function package that incorporates animated lighting effects during car locking and unlocking, and a semi-autonomous parking function that can locate and park the vehicle automatically.