Amazon Music Unlimited subscribers who are also Amazon Prime customers will soon see an increase in their subscription fees. Currently priced at $99 per year, the annual subscription cost will increase by $10. The family plan price will also be raised from $15.99 to $16.99 per month. While the price increase may appear small on an individual basis, it reflects a larger trend in the industry.

In line with this trend, Disney recently announced its plans to raise the price of the ad-free version of Disney+ to $13.99 per month starting in October. Additionally, Disney will be implementing measures to crack down on password sharing, following in Netflix’s footsteps. The exact details of these measures are yet to be revealed, but they are expected to be introduced for Disney+ subscribers next year.

Other popular streaming services such as Hulu, Paramount+, Peacock, and Max have also increased their subscription rates in recent months. Combined with the fragmented nature of streaming content across multiple platforms, many consumers now find themselves paying monthly fees comparable to what they used to pay for cable TV.