Amazon is currently testing a new rating design that has generated controversy among those who have seen it. Concerns have been raised that this change could mislead customers about the quality of a product. For instance, if a company manages to attract a large number of five-star reviews on its product page, users may focus solely on this positive rating and overlook numerous negative reviews. To mitigate this potential issue, Amazon may consider displaying only the percentage of five-star reviews left by trusted users whose purchases have been verified. It’s worth noting that the test is currently limited and it is unclear whether Amazon plans to implement it on a wider scale in the future.

Given Amazon’s recent announcement of a new feature called AI-generated review summaries, it’s not surprising that the company is testing changes to its rating system. This feature aims to simplify the review process by considering only feedback from trusted customers whose purchases have been verified. Fake and incentivized reviews are a well-known problem on Amazon, as they can easily deceive customers into buying low-quality or counterfeit products. To combat this issue, Amazon has taken steps such as filing lawsuits against fake review brokers.