+++ World premiere at the 44th Ryder Cup +++ Worldwide Partner BMW enables exclusive live in-car broadcasts* +++ Premium experience on the BMW Theatre Screen in the new BMW 7 Series ++ Offering extended to the USA, Canada and Mexico and available in a total of 67 markets ** +++
Munich. The sporting world’s attention will be on Italy next week as the 44th Ryder Cup takes place (25th September to 1st October, Marco Simone Golf & Country Club, Rome). The tournament features a unique clash between the best golfers from Europe (host) and the defending champions, the USA. Passengers in BMW cars* can experience the action of the Ryder Cup, no matter where they are. As a Worldwide Partner, BMW will stream every stroke and the associated emotions of this legendary golf competition directly to their cars. This is a historic first for the Ryder Cup.
Customers of the new BMW 7 Series in particular will feel like they are at the heart of the action on the fairways and greens. The Ryder Cup in-car app allows passengers in the second row to watch the tournament on the BMW Theatre Screen. This 31-inch panoramic display, with 8K resolution and a 32:9 format, extends down from the roof lining, turning the rear of the new BMW 7 Series into an exclusive private cinema on wheels. With the onboard 5G-enabled antenna system, BMW customers benefit from the best streaming speeds.
“The Ryder Cup is associated with unique emotions and great prestige – there is no other golfing event like it,” says Stefan Ponikva, Vice President BMW Brand Communication and Brand Experience. “The same is true of BMW vehicles, particularly the BMW 7 Series. The exclusive opportunity to combine sheer driving pleasure with the emotions of the Ryder Cup combines all this with the BMW Group’s aspiration to rethink the digital experience both inside and outside the car and to create innovative worlds of experience.”
The free live broadcasts and a wide range of on-demand content can also be viewed on the front-row BMW Curved Display when the vehicle is stationary. However, for safety reasons, premium sport content cannot be played while driving. Rear-seat passengers can still stream the Ryder Cup on the BMW Theatre Screen while the vehicle is in motion.
The Ryder Cup, which was established in 1927, is a biennial competition where 12 top professional golfers from the United States and Europe compete in a head-to-head match play format. It has become one of the world’s greatest sporting events, captivating millions around the globe. BMW has been involved in the Ryder Cup since 2006 and, for the second time, is assuming the role of Worldwide Partner.
As part of their involvement, BMW is providing a fleet of fully-electric vehicles for the golf and event teams, contributing to the smooth operation of the Ryder Cup. This fleet consists of 180 vehicles, including numerous BMW i7 models, allowing players seated in the rear to get in the mood for their matches or relive the highlights.
* Abu Dhabi, Albania, Austria, Australia, Belarus, Belgium, Bosnia, Brazil, Bulgaria, Canada, Chile, Chinese Taipei, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dubai, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Japan, Kazakhstan, Korea, Kuwait, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Malaysia, Mauritius, Mexico, Montenegro, Morocco, Netherlands, New Zealand, Norway, Oman, Peru, Poland, Portugal, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand, Türkiye, Ukraine, USA.
** BMW 7 Series (G70), BMW iX produced after 03/23, BMW X5, BMW X6, BMW X7 (produced after 04/23, BMW XM (after 08/23).