The delivery of the highly anticipated 2024 Ford Mustang is just around the corner. Despite being equipped with pure internal-combustion power, the seventh-generation pony car still offers a manual transmission for those who love shifting gears manually. Ford has recently updated its online Mustang configurator, providing more details and fresh photos of the car. This update also sheds light on the configuration choices made by early buyers.
The configurator was made available earlier this year, allowing customers to customize their 2024 Mustang. It was revealed that the top-tier configuration of the 2024 Mustang could cost up to $80,000. Now, with better descriptions and visuals of the available options, Ford has shared the percentages of equipment and features chosen by customers from January to June.
50 Percent Drift
One popular feature, especially among those who choose the four-cylinder EcoBoost models, is the new electronic drift brake. This feature is included with the High Performance Package, which has a 50 percent take rate. It’s important to note that the only transmission option for the 2024 Mustang EcoBoost is the 10-speed automatic. The manual transmission has been discontinued due to its low popularity, with only a 10 percent take rate in previous models.
27 Percent Shift
While the six-speed manual is still available for V8 Mustangs, its popularity has decreased in the seventh-generation model. Currently, 27 percent of early GT and Dark Horse orders opt for the manual transmission, while the remaining 73 percent choose the automatic transmission. Previous reports indicated that the manual transmission had a take rate of over 40 percent for the GT, but it seems the preference is shifting towards automatic transmissions in the new model.
Packages And Paint
Delving deeper into the statistics, Ford reveals that the Performance and Nite Pony packages are popular choices among 2024 Mustang buyers. The Performance package, which costs $4,995, has a 22 percent take rate among GT buyers. It adds several performance-enhancing features such as Brembo brakes, a Torsen differential, and various chassis and electronic system upgrades. On the other hand, the $1,195 Nite Pony package, which adds black exterior trims, is preferred by 26 percent of buyers.
As for color preferences, Shadow Black is the top choice for GT and EcoBoost models, with a take rate of 17 percent. Oxford White follows with 13 percent, while Rapid Red stands at 11 percent. The high-output Mustang Dark Horse sees Blue Ember as the most popular color, chosen by 39 percent of buyers. Vapor Blue and Shadow Black come in at 18 percent and 16 percent, respectively.