In an upcoming update, Aston Martin will enhance the interior of the popular DBX SUV by introducing the new infotainment system found in the DB12 sports car, according to Lawrence Stroll, the company’s chairman.
Currently, the DBX features an outdated infotainment system from Mercedes-Benz that utilizes a trackpad rather than a touchscreen. This setup has received criticism from users for falling behind the competition. The DB12, on the other hand, incorporates a new touchscreen with software developed by Aston Martin.
Stroll confirmed the updates to the DBX during the company’s third-quarter earnings call in response to a question from JPMorgan analyst Akshat Kacker, who mentioned the new DB12 interface and suggested that many customers might be waiting for a similar update in the SUV.
Stroll responded, “On DBX, the new infotainment, the new interiors, will continue along the line of DB12 and will be in the marketplace in the near future.” However, he didn’t provide specific timing for the launch of the new DBX. Autocar has reached out to Aston Martin for more precise details regarding the release date.
Aston Martin has experienced a decline in sales in the Chinese market this year, despite strong demand for the DBX. The Chinese market places greater emphasis on high-tech interiors, putting the DBX at a disadvantage compared to more modern competitors like the BMW XM.
Nevertheless, Aston Martin reported a 23% increase in DBX sales during the first nine months of the year, largely driven by the hot-selling DBX 707 variant, which accounted for 70% of the SUV’s total sales. The DBX has made up slightly over half of Aston Martin’s total sales thus far this year, underscoring its significance.
During the call, CEO Amedeo Felisa acknowledged that software integration issues had delayed deliveries of the new DB12 sports car. However, he assured that these problems have been resolved. “We had some issues with the software, but I believe everything is fixed now,” he stated.
The DBX commenced production in 2020 at Aston Martin’s St Athan plant in South Wales and underwent a redesign to create the 707 version in 2022, named after its power output in PS (697bhp). However, the dashboard design has remained largely unchanged.