Lexus celebrated one other banner yr because it continues to raise the human-centered driving expertise. Performance, innovation, and luxurious remained prime priorities for 2023 because the model got down to ship on visitors’ expectations.
Over the previous yr, Lexus stayed centered on its objectives to assist meet the various wants of Lexus clients and cater to any way of life with reveals of latest autos that characteristic daring design, intuitive know-how, and options to optimize the driving and in-cabin expertise. The model was additionally onerous at work elevating premium way of life experiences, reaching motorsports success and spotlighting a number of the superb folks behind the model.
Let’s look again at a number of the model’s accomplishments in 2023:
Fulfilling an Electrified Destiny
Lexus intends to contribute to a carbon-neutral future by aiming to supply 100% battery-electric autos (BEVs) in all fashions globally by 2035. The model additionally believes that the way forward for electrical autos will probably be versatile, anticipatory and centered on elevating the patron’s driving and possession experiences.
As a testomony to that dedication, the model launched the “Lexus Electrified” advertising marketing campaign on the prime of the yr highlighting how persons are the inspiration behind the flexibility of Lexus’ electrified line of autos. The broadcast spot, “Like Attracts Like,” debuted in January, showcasing 4 electrified Lexus autos – the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept.
One of these autos ushering within the subsequent chapter of electrified – the all-new, all-electric Lexus RZ 450e – went on sale within the spring. The RZ is the model’s first globally accessible, purpose-built BEV that brings a dynamic driving expertise and distinctive design centered on efficiency. And for many who buy the RZ 450e, Lexus announced earlier this year a collaboration with ChargePoint to supply residence chargers by means of Lexus sellers (understanding the house tends to develop into the first charging location for BEVs), and an unlimited community of public charging EV stations to assist drivers cost each time and wherever they’re.
Building on the all-new redesign of the long-lasting crossover car final yr, Lexus added the much-anticipated plug-in hybrid to the electrified RX lineup. The 2024 Lexus RX 450h+ is now accessible and gives commonplace luxurious components, intuitive know-how and considerate in-cabin options.
This fall on the inaugural Japan Mobility Show 2023, Lexus launched a variety of idea fashions below the theme “Pushing the Boundaries of the Electrified Experience,” envisioning new prospects for mobility by means of electrical vehicles. The Lexus sales space hosted the worldwide debut of the next-generation BEV idea automotive LF-ZC together with the BEV flagship idea mannequin, LF-ZL, which gives a glimpse into the model’s future.
Rolling Out Standout Products
Over the previous yr, Lexus rolled out a number of standout merchandise that supply an unparalleled visitor expertise — from first-time fashions to bespoke customization.
For starters, the all-new 2024 Lexus GX was revealed again in June. The car was designed to encourage clients to pursue their urge to journey, take an unpaved path, immerse themselves in nature and revel within the pleasure of driving. As a part of that journey, GX blazes the path as the primary car to carry the worldwide Lexus “Overtrail Project” to life. The Overtrail and Overtail+ fashions incorporate a bevy of options and specialised styling that Lexus visitors have come to count on. Leading up till the 2024 GX goes on sale in early 2024, followers can get a behind-the-scenes peek of designers and engineers crafting the next-generation car within the “From the Ground Up” video series.
To give visitors much more to sit up for, Lexus additionally revealed the first-ever Lexus TX. This car solutions North American clients’ ongoing requests for a three-row SUV that provides substantial house and seating with out compromising the progressive know-how, refined efficiency and splendid facilities they count on from Lexus. The TX gives a cushty but dynamic manner of transferring as much as seven folks — whether or not that’s to soccer observe or a cabin for a weekend getaway. Plus, the get-up-and-go that powers these journeys is comprised of a mixture of powertrain choices, together with two electrified choices.
The 2024 TX is the primary Lexus SUV to be assembled within the U.S., and the primary Lexus for Toyota Indiana – a milestone that was recently celebrated at the Princeton, Indiana plant.
Beyond the all-new GX and first-ever TX, visitors have extra to sit up for as the remainder of the 2024 model year Lexus vehicles proceed to reach at dealerships. As a enjoyable technique to characteristic the model’s autos, followers of the model can strive their Lexus product information through the Test Your Knowledge collection, a brand new format that made its debut on the Lexus Newsroom earlier this yr. Readers can at the moment discover a quiz on the 2023 Lexus LX 600 and 2024 Lexus LC 500 with extra quizzes on the horizon.
To get readers on top of things on the model’s newest all-new autos, the Newsroom additionally options the “Five Things to Know About…” collection. This yr, the collection featured the highest 5 issues to know in regards to the Lexus TX and Lexus GX.
For extra product releases and reveal information of 2023, take a look at the next tales:
Elevating Lifestyle Experiences
Lexus enhances visitors’ existence at each flip. In reality, in the case of elevating experiences, Lexus leads the pack. From artwork installations to groundbreaking concert events, the model boasted a number of notable way of life collaborations and partnerships in 2023.
Lexus showcased “Shaped by Air”––an set up by acclaimed New York-based artist and architect Suchi Reddy, founding father of Reddymade Architecture and Design.
The set up drew inspiration from the Lexus Electrified Sport idea car and its high quality of being “shaped by air.” It was first introduced within the sculpture backyard on the Institute of Contemporary Art, Miami (ICA Miami) throughout Miami Art & Design Week 2022, and it was reimagined for Milan Design Week as a multisensory expertise by means of which guests might journey. Reddy’s ethereal set up celebrated the collaborators’ shared dedication to human-centered, carbon-neutral and impeccably crafted design.
The public exhibition was on view by means of April 23 at Superstudio in Milan.
Music is one other celebrated artwork kind — and Beyoncé’s Renaissance World Tour was a outstanding model partnership.
Lexus hit the highway with the Queen Bey’s tour alongside her BeyGOOD Foundation because the unique automotive companion of the U.S. leg of the tour. The model supported the famous person’s nonprofit with a donation to assist small minority-owned companies.
The firm joined BeyGOOD Foundation and its Black Parade Route to assist small-business house owners impacted by financial inequities by means of a wide range of grant alternatives and/or sustainability assist providers. Lexus’ donation expanded the BeyGOOD dedication by offering a further $10,000 every to 2 grant recipients in all tour cities.
And lastly, sports activities partnerships have all the time been a precedence for Lexus. In reality, the model introduced a number of new athlete sponsorships within the golf sector. To be taught extra, take a look at a number of the following tales:
Podium Success
Driving could be a enjoyable and exhilarating sport. Take it from the 2023 Lexus Racing Vasser Sullivan staff, who won the 2023 IMSA WeatherTech SportsCar Championship GTD PRO Manufacturers Championship on the Petit Le Mans at Michelin Raceway Road Atlanta in October. Ben Barnicoat and Jack Hawksworth received the GTD PRO Drivers title, and the Vasser Sullivan No. 14 Lexus RC F GT3 scored the GTD PRO Team championship. It marked the primary full-season IMSA GT titles for Lexus and Vasser Sullivan, in addition to for Hawksworth and Barnicoat.
Earlier this yr, Lexus requested the Vasser Sullivan drivers to share their very own favorite off-track stretches of road. Their responses had been enlightening and provoking as some expressed enjoyment on roads close to their hometown.
Celebrating the People Behind the Brand
Behind each human-centered expertise that Lexus gives, there’s a devoted worker who makes the wheels flip. In 2023, the corporate continued to shine a lightweight on the people who assist make Lexus the beloved model it’s right now. The dedication to variety, fairness and inclusion the model demonstrates for its folks was highlighted all year long.
In February, the Newsroom featured six Lexus and Toyota workers who shared what Black History Month means to them and the affect of variety in management.
Here are a pair spotlights on their views:
“It is important to see diverse leadership because it allows team members to have a deeper connection to an organization that understands them. In addition, diverse leadership can help create synergies with team members through their understanding of varied thoughts and experiences.” —Brandon Mosley, Manager, Dealer Advertising and Media, Lexus Marketing African American Coalition (AAC) Member
“What I enjoy most about Black History Month is that it provides us with an opportunity to reflect, remember the past, and celebrate and highlight the present. From there, we can forge into the future understanding the shoulders [of our ancestors] for which we stand on.” —Bruce Hines, Manager, Lexus Racing & Motorsports
In honor of Women’s History Month, Lexus and Toyota highlighted a few of the many trailblazers who’re serving to drive the trade ahead whereas additionally making a constructive affect on the firm.
Sakiko Aono, a advertising supervisor at Lexus, defined how she’s been given the house to develop.
“After joining Toyota 17 years ago and serving on different teams in Toyota Marketing, Product Planning, Service Parts and Accessories, Lexus still gives me the opportunity to challenge myself with diverse perspectives and unique ideas,” Aono mentioned. “Lexus, where I work now, is an environment where I can not only do my daily work, but also deepen my thinking one step further. I still feel a sense of freshness and can take on new challenges, and I am grateful to Lexus.”
Like Aono, some workers discover that their journeys on the firm aren’t all the time linear. Lexus offers workers the chance to faucet into their passions, in flip discovering new alternatives.
As a frontrunner in mobility, Lexus gives a variety of profession choices for potential workers, in addition to these already working on the firm. In the autumn, the Newsroom highlighted three individuals whose professional paths took a different turn.
Here’s an instance of what a few them mentioned about their profession journeys and the way altering disciplines will be useful:
“I knew that Toyota and Lexus were places that nurtured growth and movement within the company, and it was one of the many reasons I wanted to work here. I don’t believe it’s common for companies to give these kinds of opportunities to try new fields, so it’s truly a unique experience.” —Jaime Cawyer, senior digital advertising strategist for Lexus.com
“Mobility of thinking not only creates new opportunities for employees, but it encourages new perspectives and ways of thinking when teams are collaborating, which leads to growth and expansion as a company. I believe the opportunity to work on different projects and the transferrable skills you can learn and apply from these projects makes the company stand out in a positive way.” —Marcus Anderson, enterprise initiatives in HR at Lexus
The previous yr has been an exhilarating trip for Lexus. But the corporate is primed and revving up for much more progressive merchandise, partnerships and initiatives that can take the beloved model to even larger heights in 2024.