For individuals who have an active inner monologue, Mini USA has devised a way to engage with and explore this introspective conversation. Mini has partnered with Pereira O’Dell, an independent creative agency, to create an interactive generative artificial intelligence (AI) experience on the Mini USA website. This experience enables users to ask themselves questions about the Mini electric vehicle, essentially fostering an inner “Mini-logue.”

By using the AI feature, individuals can record their own questions, such as “Why should I choose a Mini Electric?” The AI then utilizes advanced technology, including voice cloning and deep learning, to generate a version of the user that closely resembles them.