According to a recent report, the choice of paint color can have a significant effect on the resale value of a vehicle. Surprisingly, gold-colored vehicles experience the highest depreciation, losing 25.9% of their value over three years. This translates to a substantial difference of $11,546, which is over 1.2 times the average depreciation rate. Brown is ranked as the second worst color in terms of depreciating value, while black comes in third. It might be surprising to some, considering the prevalence of black cars, but this is largely due to their popularity rather than consumer preference.
Similarly, silver performs poorly in terms of retaining value among minivans, drop-tops, and off-road trucks. “Safe” colors like silver and black, which are widely accepted, actually rank near the bottom of the list. It appears that their commonality in the market undermines their ability to maintain value.
The supply and demand dynamics of color preferences may change over time, potentially altering the rankings in future reports. Even if people’s aesthetic preferences remain constant, the availability of certain colors can easily shift, and this could impact the resale value. It is feasible that a future analysis, such as one in 2024, may find a new color surpassing yellow as the most sought-after paint option for pre-owned vehicles.