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Why Toyota Is Hellbent On Keeping The Hydrogen-powered Mirai Alive Despite Its Poor Sales

Summary

  • Toyota is decided to promote 200,000 hydrogen-powered automobiles yearly by 2030, regardless of low gross sales and restricted infrastructure.
  • Toyota is increasing its hydrogen portfolio with partnerships and plans to ascertain a Hydrogen Factory in Europe.
  • Hydrogen-powered automobiles supply benefits akin to lowered weight, sooner refueling instances, greater payload capability, and adaptableness in numerous environments in comparison with electrical automobiles.

On paper, an FCEV (fuel-cell electrical car) makes use of an electrical motor similar to an everyday EV, however sources energy from a gas stack the place hydrogen is separated by a catalyst to generate electrical energy. This seemingly minor element marks an enormous hole between the 2 classes and is on the core of Toyota’s unorthodox method to decarbonization.

While EVs have grown at a speedy tempo over the past couple of years, the variety of hydrogen automobiles out there for buy may be counted on one hand. At the forefront of those FCEVs, we discover the Toyota Mirai, a mid-size sedan boasting a variety of 402 miles. Ever since its introduction in 2015, Toyota has sold only 14,105 copies of the Mirai within the United States, together with 2,737 examples in 2023, in keeping with CarFigures.

All in all, the Mirai isn’t a nasty automobile, and its lack of ability to draw prospects has extra to do with the present market circumstances than any dearth of options or attractiveness. As of 2023, there have been only 59 open retail hydrogen stations within the United States, most of them based mostly in California. On a worldwide scale, the shortage isn’t any much less daunting. There had been only 1,089 combined hydrogen stations across the globe by Q2 of 2023. Furthermore, hydrogen know-how is reasonably expensive too, which is why the Mirai comes at a not-so-cheap $49,500 MSRP.

Nonetheless, the Toyota stays undeterred by such components, and plans on forging forward with a wider array of hydrogen automobiles, with plans to attain 200,000 annual FCEV gross sales in the long term. This technique just isn’t restricted to the FCEV sedan, nevertheless, and expands to numerous different realms, as proven under.

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10 Companies Deeply Invested In Hydrogen Combustion Engines

With the ever advancing motion in direction of a very sustainable transportation future, hydrogen has risen as a really viable different to batteries.

In order to provide the newest and correct data attainable, the info used to compile this text was sourced from Toyota and different authoritative sources, together with Reuters and the European Commission.

Toyota Is Looking To Increase Its Hydrogen Sales Exponentially

In 2023, the Toyota Mirai achieved a 31-percent year-over-year enhance in gross sales. Sounds good, proper? Well, that’s till you notice solely 2,737 copies had been purchased. These underwhelming outcomes haven’t deterred Toyota from pursuing its hydrogen ambitions, nevertheless. While Toyota has solely managed to promote 14,105 fashions of its solely hydrogen car within the final eight years, it stays nonetheless decided to promote 200,000 examples yearly by 2030.

“This may be a strange way of putting it, but 200,000 is not a big number,” explains Toyota’s Chief Technology Officer, Hiroki Nakajima. “We believe this number and more can be achieved.”

Toyota

Since Toyota hasn’t given up on FCEV know-how, it solely is smart for the corporate to maintain its old-trusted sedan round. The longer the Mirai stays in the marketplace, the extra it could possibly pave the best way for future hydrogen automobiles to come back. This permits Toyota to evaluate suggestions from house owners, take a look at out the Mirai in actual life, and study from it. And, whereas the dearth of charging infrastructure may need hindered the Mirai’s business progress to date, current patent filings present that Toyota is planning on establishing a “Hydrogen Charging Network”, which might permit for at-home hydrogen fueling.

Although the FCEV enterprise is reasonably restricted now, Toyota said it expects the global market for fuel cells to grow to around $35 billion by 2030. More reasonable forecasts predict it to develop at round CAGR 25-percent from 2023 to 2032, which might quantity to $30 billion. These optimistic estimates are additional mirrored by the formidable tasks which are at present being laid out by the Japanese producer.

Related
Here’s Proof That Toyota Still Believes EVs Won’t Dominate The Future

According to Toyota Chairman Akio Toyoda, ICE-powered vehicles are right here to remain, and EVs will solely contribute a small share of world gross sales.

Hydrogen Trucks: Toyota’s Attempt At Reshaping The Industry

Toyota

While electrical vehicles have already began changing their typical counterparts in nations akin to Sweden, heavy-duty EVs (particularly semi-trucks) are nonetheless far behind their gas-powered equivalents by way of each market and effectiveness. For that purpose, some events have began trying into hydrogen vans, and vans in its place. Naturally, Toyota can also be on the forefront of this motion.

FCEV Tanks Boast A Superior Range

In 2023, the corporate’s North American department introduced the enlargement of its partnership with PACCAR to develop hydrogen-powered Kenworth and Peterbilt vans. The two fashions in query are the Kenworth T680 and the Peterbilt 579. Both of those vans have already got all-electric variations in the marketplace, although with a limited range of 150 miles.

The FCEV variants however, will function Toyota’s newest hydrogen know-how, which reportedly translated into 300 miles of vary on the Kenworth T680 again in 2023. The upcoming variations are expected to get closer to 400 miles, and presumably even exceed it with larger gas tanks. In any case, we will quickly discover out, since buyer deliveries are deliberate for 2024. Last 12 months, Toyota also partnered up with VDL Groep to launch their first FCEV demonstration vans, as a part of the corporate’s ambition ambition to decarbonize its European logistics operations.

Toyota Might Be On To Something

Toyota

While you may be tempted to criticize Toyota’s technique (or lack thereof) with regards to EVs, it is received many good causes to proceed investing in hydrogen-powered automobiles:

  • Reduced weight: Although hydrogen-powered automobiles are heavier than diesel-powered ones, they’re significantly lighter than battery-powered automobiles.
  • Faster refueling instances: According to Toyota, its hydrogen gas tank may be refueled in 15 to twenty minutes. In distinction, the Tesla SEMI, which is the fastest-charging big-rig within the e-segment, wants 90 minutes to go from 10 to one hundred pc.
  • Faster deliveries: Since hydrogen vans want much less time to refuel, and might spend extra time on the street on a single tank, they’re extra more likely to respect and keep a packed schedule.
  • Higher payload and towing capability: Electric powertrains are inclined to lose a substantial quantity of vary beneath duress, which is one thing Toyota intends to repair by implementing hydrogen into the combination.
  • Higher adaptability: Electric automobiles can lose a substantial quantity of vary beneath wintry circumstances, making them much less appropriate with completely different environments.

Related
How Hydrogen Combustion Engines Will Challenge The EV Market At Its Core

Hydrogen combustion engines problem EVs with speedy refueling, longer vary, and broader sustainability.

Hydrogen Isn’t A Lost Cause Just Yet

You’ve guessed it now, Toyota is not putting all of its eggs in the same basket, and the Mirai is way from being its final attempt. On high of diversifying its portfolio, the legacy automaker has additionally been securing partnerships with different automakers, and increasing its geographical horizons.

Europe: The Next Meccah Of H2

Toyota is notably planning to ascertain the Hydrogen Factory in Europe, to provide “an increasing number of fuel cell systems and support a widening group of commercial partnerships.”

The resolution to open an H2 facility within the previous continent is a strategic one. Toyota expects Europe to grow to be a number one drive within the world FCEV market by the start of the subsequent decade, as rising investments and political incentives pile up. The EU’s transport infrastructure fund has notably awarded €284 million (round one-third of its price range) for the set up of hydrogen stations, which ought to assist clear up the present infrastructure challenge to some extent. To up the ante a bit, the European Commission’s Green Deal is also set to invest €45 billion by 2027.

Toyota’s Other Hydrogen Projects

Toyota

While the Mirai is the one manufacturing FCEV launched by Toyota to date, the Japanese carmaker has fairly a number of H2 tasks on its resumé. Engineers have not been sitting idle precisely, and to date, Toyota’s fuel-cell panoply notably consists of:

  • A Corolla Cross H2 Concept, powered by a 1.6-liter turbocharged three-cylinder, transformed to utilizing hydrogen as gas.
  • An FCEV Toyota Crown constructed on a newly developed 2.5-liter multi-stage hybrid system, providing 509 miles of vary per three-minute hydrogen refill.
  • A hydrogen-fueled V-8 engine, co-developed with Yamaha, concentrating on 455 horsepower at 6,800 rpm and 398 pound-feet of torque at 3,600 rpm.
  • A hydrogen-fueled Hilux prototype, with 372 miles of vary, which targets a better towing and payload capability than EV vans.
  • A hydrogen-powered GR Yaris, which was pushed by famend actor Rowan Atkinson on the 2023 Goodwood Festival of Speed.

Here’s Proof That Toyota Still Believes EVs Won’t Dominate The Future

Summary

  • Toyota Chairman Akio Toyoda believes that electrical autos will solely make up 30% of the worldwide market share, with the remaining 70% consisting of hybrids, gasoline cell autos (FCEVs), and hydrogen engines.
  • Toyoda emphasizes that full electrification isn’t possible in all places, as there are nonetheless one billion individuals world wide residing in areas with out electrical energy. He argues that hybrid autos are a invaluable asset to each Toyota and the setting.
  • Toyota continues to pursue gasoline cell know-how, as showcased by autos just like the Toyota Mirai and the hydrogen-powered Toyota Crown. Toyota can be partnering with Yamaha, BMW, and others to develop hydrogen-based engines and is a part of the Hydrogen Council, which has invested $5 billion in hydrogen options.

Akio Toyoda, present Toyota Chairman and grandson of Toyota’s founder, Kiichiro Toyoda, is well-reputed for his stout opposition to an all-electric future. As far as the previous CEO and part-time race automobile driver is anxious, attaining carbon neutrality isn’t a matter of merely changing inner combustion engines with electrical powertrains.

Although Toyota continues to be actively making an attempt to pioneer the e-segment with its 745-mile solid-state batteries, it hasn’t given up simply but on the opposite alternate options, particularly gasoline cells, and hybrids, which have change into some kind of household recipe at this level. The centenary automaker, recognized for producing the primary large-scale manufacturing hybrid car (the Toyota Prius), and launching one of many few FCEVs ever made (the Toyota Mirai), insists on sustaining a various fleet, comprising varied powertrains.

This outlook was as soon as once more confirmed during a recent lecture by Akio Toyoda, who believes that electrical autos will finally quantity to solely 30 % of the worldwide market share. “Then, the remaining 70-percent will be HEVs, FCEVs, and hydrogen engines. And, I think engine cars will definitely remain,” added Toyoda, who additional insisted on a multidimensional strategy to lowering emissions.

In order to provide the newest and correct data doable, the information used to compile this text was sourced from varied producer web sites and different authoritative sources, together with Toyota, Reuters and the International Energy Agency.

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Toyota Electric Vehicles Lineup: Everything New For 2024

Toyota’s 2024 electrical lineup produces sufficient competitors within the EV transportation business with the hydrogen gasoline cell Mirai and the electrical bZ4X.

Toyota Does Not Believe In The EV Takeover

Toyota

You may need heard about well-known manufacturers, comparable to Mercedes-Benz, and General Motors, planning to go all-electric by the subsequent decade. What you may’ve missed, when studying such bulletins, is the little nuance “where market conditions apply.” This sentence, typically misplaced within the tremendous print, is a stark reminder that a big portion of the planet isn’t but able to embrace electrification.

Being the main carmaker when it comes to international market share, Toyota is conscious about that. Currently, only 16 countries, (together with Toyota’s residence nation Japan), have a coverage mandating 100% EV gross sales in 2035, or earlier. This point was not lost on Akio Toyoda, who emphasised that full electrification isn’t a viable possibility in all places.

“However, one billion individuals world wide stay in areas with out electrical energy. In the case of Toyota, we additionally provide autos to those areas, so a single BEV possibility can’t present transportation for everybody.”

Toyoda, recognized for being a stout partisan of hybrid know-how, additional solidified his stance on the problem, asserting that different powertrains, primarily hybrid vehicles, are a invaluable asset to each his firm and the setting as an entire.

Akio Toyoda: A Long-Time Advocate Of HEVs

Toyota

“What Toyota has that other companies don’t have is HEV (hybrid vehicles). Thanks to the introduction of HEVs in Japan 20 to 30 years ago, Japan is the only developed country to have reduced CO2 emissions by 23-percent .” To the veteran automaker, the thought of switching to all-electric EVs is much from being a one-size-fits-all resolution. “I think this is something that customers and the market will decide, not regulatory values ​​or political power .”

Toyoda additional insisted that the principle objective is to scale back CO2, slightly than taking out gas-powered autos. In this regard, Toyoda has been fairly constant over the previous couple of years. The Chairman first began lobbying in opposition to EV hegemony when he initially took the reins of the corporate again in 2009.

In 2022, Toyoda leveraged the affect of his business group JAMA to steer the Japanese authorities to place hybrid vehicles on equal footing with EVs. The business mogul argued that hybrids are additionally eco-friendly alternate options, especially with the use of synthetic fuels. Known for leaving no stone unturned, Toyota has notably teamed up with ExxonMobil to check a brand new gasoline mix that might probably cut back greenhouse fuel emissions by 75 %.

Koji Sato: New CEO, Similar Modus Operandi

Akio Toyoda’s stance on mass electrification has been strongly mirrored by his firm’s market technique. While the yr 2022 marked a big growth within the e-segment, Toyota solely offered 20,000 electrical autos that yr, which only accounted for 0.2 percent of its total production. This ultimately triggered discontent amongst buyers, who feared that the Japanese automaker was forfeiting income, whereas others had been benefiting from the rising EV market.

On April 1, 2023, Akio Toyoda ultimately stepped down as CEO, in favor of Koji Sato, former chief of the Lexus and Gazoo Racing sub-brands. Sato was fast in advocating for an aggressive swap in direction of electrical autos, whereas additionally defending his firm’s monitor file of lowering carbon emissions.

Much like his predecessor, Sato also sees potential in hydrogen vehicles, as a method to realize extra sustainability. “It won’t be an immediate substitution for electric vehicles, but it’s good for people to know that there are other options available when the increase of EVs eventually plateaus,” defined Sato, whose company hasn’t given up on other alternatives.

Related
Toyota Hybrid And Electric Cars: Past, Present, And Future

For a few years now, Toyota has been one of many high automakers in relation to hybrids, and here is what its hybrid and electrical journey has been like.

Fuel-Cells: Toyota’s Way Of Keeping The ICE Alive

Toyota has used totally different platforms to showcase the potential of its gasoline cell know-how. The most outstanding instance is probably the Toyota Mirai, a mid-size sedan with 402 miles of vary, and a $49,500 MSRP. While the Mirai has failed to realize any kind of business success, Toyota has not shied away from pursuing its hydrogen ambitions.

Last year, we saw the Corolla Cross H2 Concept,a hydrogen-powered SUV that depends on a brand new hydrogen ICE, powered by a 1.6-liter turbocharged three-cylinder, transformed to utilizing hydrogen as gasoline. Later on, the automaker additionally revealed a hydrogen gasoline cell electrical Hilux prototype, with a projected vary of 600 km (372 miles). This time round, the corporate was making an attempt to exhibit how hydrogen may enable for larger payload and towing capability for a light-duty car, in comparison with different alternate options (particularly electrical powertrains)

Toyota Mirai Performance Specs

Engine

Fuel Cell

Horsepower

186 horses

Torque

300 pound-feet

Range

402 miles (XLE) 357 (Limited)

0-60mph

9.2 seconds

Drivetrain

Rear-Wheel Drive

(Specs sourced from Toyota)

In November 2023, Toyota also launched a hydrogen-powered Toyota Crown that provides 820 kilometers (509 miles) of vary per three-minute hydrogen refill. More than a easy rehash, the Crown FCEV is the primary Toyota car to incorporate a newly developed 2.5-liter multi-stage hybrid system.

The firm’s resolution to incorporate a hydrogen powertrain in a profitable product, reputed for its high-end enchantment is a strategic approach that could very well pay dividends. It stays to be seen if the corporate can ultimately attain its gross sales objective of 600 copies a month.

Toyota Is Partnering With Yamaha, BMW, And Others To Push FCEVs

Toyota

Toyota isn’t alone in its quest to hold inner combustion engines right into a carbon-neutral future. The firm has notably partnered up with Yamaha to build a hydrogen-fueled V-8 engine, primarily based on the one powering the Lexus RC Coupe. The focused specs are 455 horsepower at 6,800 rpm and 398 pound-feet of torque at 3,600 rpm.

Hydrogen engines house the potential to be carbon-neutral while keeping our passion for the internal combustion engine alive at the same time,” explains Yamaha Motor president Yoshihiro Hidaka. Toyota can be a part of the Hydrogen Council, a global consortium that regroups outstanding entities comparable to Alstom, Daimler, BMW, Toyota, and Air Liquide. The affiliation has already invested $5 billion aimed on the implementation of hydrogen options in varied sectors, together with the automotive business, over the subsequent 5 years.

In Europe, Toyota is planning to establish the Hydrogen Factory Europe, an area enterprise operation that goals to provide “an increasing number of fuel cell systems and supporting a widening group of commercial partnerships.” The firm is at the moment growing a next-generation fuel-cell know-how that’s scheduled on the market in 2026.

According to Toyota, this new system is anticipated to extend vary by 20-percent, whereas additionally lowering prices by over a 3rd. In the meantime, the Japanese automaker has additionally been integrating its fuel-cell know-how into heavy-duty vehicles, via its partnerships with different corporations comparable to French automaker Hyliko and Netherlands-based VDL Groep.

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10 Things To Know About Toyota’s Hydrogen Combustion Engine

Toyota has been engaged on hydrogen know-how for a very long time now, and here is every thing you have to find out about its hydrogen combustion engine.

Electric Vehicles Have Been Losing Steam Lately

Toyota

Now, is Akio Toyoda proper about his estimate? It’s unclear. Ultimately, solely time will inform. However, the present market situations do little or no to contradict his claims. Currently, EV sales are beginning to dwindle and are piling up on the dealerships as a substitute of roaming the streets. While these circumstances could be non permanent, they continue to be nonetheless difficult to a rising business that has but to claim itself.

The Worst Has Yet To Come For EVs

In 2023, Cox Automotive surveyed a total of 1,024 consumers and 152 dealers. The examine reported that 51 % of customers had been concerned about shopping for a brand new or used EV (a noticeable spike from 38-percent in 2021). Furthermore, a complete of 53 % of customers additionally felt that electrical autos would change gas-powered autos sooner or later.

On the opposite hand, sellers, who’ve EV stock pile up, had a much less optimistic take. Only 31 % of sellers surveyed agreed that EVs will ultimately change standard autos, and practically half of them (45 %) suppose that EVs haven’t but confirmed themselves to be an appropriate various.

Toyota

While Cox Automotive forecasts more growth in the EV sector for the years to come, it nonetheless expects EV gross sales to additional dwindle as time passes. The outlet even means that we would witness the primary quarter-over-quarter decline in gross sales figures in additional than three years.

“`html 2024 Toyota Tundra Towing Payload Capacity

Summary

  • Toyota trucks are marketed towards the lifestyle market, such as surfing, adventuring, and off-roading, rather than heavy truck work targeting the American lifestyle.
  • The towing capacity varies by trim level, with the SR5 offering the highest tow rating of 12,000 lbs for the 2024 Toyota Tundra, which has improved towing capabilities thanks to a turbocharged engine and modern components.
  • However, it still falls short in towing capacity compared to domestic full-sized trucks like the Ford F-150 and Chevrolet Silverado.

Toyota trucks are not designed to compete with American trucks in heavy-duty truck work but are tailored for the lifestyle market. They are aimed at people who enjoy activities like surfing, adventuring, and off-roading. This article focuses on the towing and payload abilities of the new Toyota Tundra.

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10 Must-Have Off-Road Upgrades For The Toyota Tundra

The Toyota Tundra is already capable, but these modifications will make it go even further – maybe even too far.

To ensure the most accurate information, data for this article was sourced from various manufacturer websites and authoritative sources, including Toyota and Motortrend.

Toyota Tundra Towing Capacity

The towing capacity of the 2024 Toyota Tundra varies by trim level due to various factors impacting the weight a vehicle can tow such as 4×4 system and additional interior and exterior technology.

Each available trim level of the Toyota Tundra has different tow ratings:

Tundra Towing Capacities By Trim Level

Trim Towing Capacity
SR 8,300 lbs
SR5 11,010 lbs – 12,000 lbs
Limited 10,970 lbs – 11,450 lbs
Platinum 10,890 lbs – 11,380 lbs
1794 Edition 10,890 lbs – 11,380 lbs
TRD Pro 11,175 lbs
Capstone 10,340 lbs

(Source: Toyota)

The SR5 trim with the twin-turbocharged 3.5-litre V-6 offers the highest tow rating of 12,000 lbs with Class IV hitch and integrated trailer brake controller as standard, with a starting price of $45,500.

In addition, Toyota offers an available towing tech package that includes rear-facing trailer lights and Straight Path Assist but does not increase the tow rating of the vehicle.

Toyota Tundra Payload Capacity

Toyota

Payload capacities follow a similar trend based on the weight of the trim level, with the SR5 offering the highest payload capacity of 1,940 pounds.

The New Tundra Is Miles Ahead Of The Old One For Towing

Toyota

The 2024 Toyota Tundra has improved towing capabilities compared to its predecessor, thanks to the modern components and a turbocharged engine.

2023 Tundra Performance Specs

Engine Twin-turbo V-6 Twin-turbo V-6 Hybrid
Displacement 3.5L 3.5L
Power 389 hp 437 hp
Torque 479 lb-ft 583 lb-ft
Transmission 10-speed automatic 10-speed automatic

(Source: Toyota)

The new Tundra’s turbocharged engine delivers its peak torque at lower RPMs, allowing it to tow heavy loads with more efficiency. In addition, the availability of a hybrid powertrain option in the Tundra showcases Toyota’s commitment to sustainability.

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Highlights From Toyota’s Lineup At SEMA 2023

Summary

  • Toyota made its most significant commitment yet at this year’s SEMA show by showcasing an impressive lineup of 19 vehicles.
  • The Associated Accessories Products (AAP) program expands the customization options for Toyota vehicles, with several AAP-equipped models on display.
  • Exciting concepts like the Tacoma X-Runner, FJ Bruiser, and FJ Retro Cruiser were unveiled, demonstrating Toyota’s commitment to performance-focused street trucks and off-road adventures.

For this year’s SEMA show, the theme was “Track or Trail, Your Thrill Awaits,” and Toyota showcased some exciting cars that went with the theme. Toyota’s presence at SEMA this year is their most significant commitment yet, featuring an impressive lineup of 19 vehicles. These vehicles included a spirited assembly of GR Special Edition cars, one-off builds of classic Toyota trucks, the new 2024 Tacoma, and the 2024 Toyota Land Cruiser. Toyota came to play, both on the road and off. Also on display was Toyota’s latest innovation in seats – the Isodynamic TRD Pro seats.

Also in the line-up are unique vehicles accessorized through the Associated Accessories Products (AAP). The AAP program, originally announced by Toyota and Lexus at last year’s SEMA, brings third-party accessories from brands like ARB, Yakima, and Rigid Industries as options during the purchase process itself. AAP expands the accessories list available for Toyota vehicles, allowing for a wide range of customizations right from the dealership floor. There were several AAP-equipped models on display, including the Tundra SR5, Grand Highlander, and the Sequoia.

Related: A Deep Dive Into The GR Corolla Rally Concept SEMA Build And Why It Matters

Toyota Spellbinds The Crowd With Special SEMA Builds

Tacoma X-Runner Concept

Built exclusively for SEMA by Toyota’s Calty Research Inc., the Tacoma X-Runner Concept build is a striking homage to the original X-Runner. The concept is a slammed Tacoma with a handful of modifications to make it a performance-focused street truck. The build is reminiscent of the performance trucks from the ’90s and 2000s that we all wish would make a comeback.

The X-Runner Concept truck features the Tundra’s twin-turbo 3.4-liter V-6 engine, which produces 421 horsepower and 479 pound-feet of torque. Another thing the concept gained from the Tundra is its solid axle with a 4.30:1 final drive ratio and an electronically locking differential to split torque to the rear torque.

FJ Bruiser

A badass “King Of The Hammers” inspired rock-crawler built with a 1966 Land Cruiser FJ45 pick-up truck as the base. The only indication that this truck started out as FJ is the vintage body painted in gorgeous turquoise green. The body has been reinforced with a custom tube chassis and roll cage and then placed on massive 42-inch BF Goodrich Krawler T/A KX tires mounted on 20-inch Method Beadlock wheels.

The team also added a trailing arm suspension with Fox shock absorbers and Eibach springs. Under the hood of this hulking behemoth is a modified Nascar engine that produces 725 horsepower, which is mated to a 3-speed automatic transmission. One of the coolest things about the Bruiser is the tank-like tread under the truck, which can be used to get you out of sticky situations. All in all, the FJ Bruiser lives up to its name.

FJ Retro Cruiser

To commemorate the return of the Land Cruiser for the year 2024, Toyota brought out one of their most famous builds ever – the Retro Cruiser. Built on the request of legendary rally driver Rod Millen 25 years ago, the Retro Cruiser was built with a 67’ FJ Cruiser Wagon body with a luxurious interior and enhanced ride comfort. This was achieved by designing a bespoke independent rear suspension system equipped with a coil-over spring/shock assembly.

To accommodate the new suspension system, the team narrowed the stock differential and retained the original brakes and hubs, while also crafting custom uprights. The Retro Cruiser currently rides on unique 17-inch billet wheels fitted with sturdy 35-inch General Tire Grabbers. Additionally, custom skid plates were added underneath, providing an extra layer of protection for off-road adventures.

Blue Beetle Tacoma

Toyota

Fans of DC would have already seen the new Tacoma in action in the new Blue Beetle live-action movie. Built as a part of the film’s promotion, the Tacoma features a Blue Beetle-themed wrap designed by Warner Bros designers. In addition to the Blue Beetle and the X-Runner version, Toyota displayed seven different builds of the Tacoma, including variants of TrailHunter, TRD Pro, TRD Off-Road, and other accessorized models.

Related: TOSCO to Gazoo – A Brief History of Toyota’s Racing Division

Toyota Unveils Special Edition GR Race Cars

GR 86 Trueno Edition

Toyota

A limited run GR 86 Trueno Edition which features a new performance package consisting of ZF SACHS dampers and Brembo brakes. A tribute to the 1980s AE86, all cars will come with a dual-color black hood and side panel graphic matched with either Halo or Track red. All cars will also have a distinctive TRUENO Edition badge on both the front bumper lip and rear decklid. Exclusive touches comprise 18-inch, 10-spoke aluminum alloy wheels with a black metallic finish. Additionally, black door handles and mirror caps add to their unique aesthetic appeal. Only 860 examples will be made for the US market.

GR Supra 45th Anniversary Edition

Toyota

The Toyota Supra recently completed 45 glorious years of being an automotive icon, and the GR Supra Anniversary Edition was made to celebrate it. Exclusively available in two colour options Mikan Blast, (Mikan translates to orange in Japanese) and Absolute Zero, which is white. The special edition Supra comes with a manually adjustable rear spoiler for customers to tweak with the amount of downforce they would like to experience.

GR Corolla Circuit Edition

Toyota

Toyota’s turbocharged AWD hot hatch is back in an attractive new Blue Flame color for the new year.

Performance

Engine

1.6-liter 3-cylinder turbo engine

Transmission

6-Speed Manual Transmission

Drivetrain

AWD

Power

300 horsepower

Torque

273 pound-feet

0-60 MPH

4.9 seconds

(Source: Toyota)

GR86 GR Cup Series

Toyota

Toyota wrapped up the inaugural season of the GR Cup race series this year and showed off their GR 86 race car. Every car starts as a stock GR 86, which the magicians at Toyota Gazoo Racing North America (TGRNA) work their magic on and transform it into a formidable track weapon. There are a handful of cosmetic and mechanical changes that turn the GR 86 from a hot hatch into a scorching fire-breather.

Related: Test Drive: The 2024 Toyota GR Corolla Is Not the Perfect Hot Hatchback I Was Hoping For

Toyota Shows Off Their Isodynamic Seats With An Awesome New Video Game

During the event, Toyota unveiled its innovative IsoDynamic Seat at the TRD exhibit. The advantages of this technology were demonstrated through a motion-simulated video game. Developed by Toyota Connected North America (TCNA), the game called “TRD Pro Time Attack” offers a fully immersive experience. Participants had the opportunity to experience firsthand the unique features of the new seats, which will be standard in TRD Pro vehicles. The simulator, reminiscent of arcade gaming setups, featured the new seats installed on a six-degree-of-freedom simulator meticulously designed to replicate real-life off-roading scenarios.

Toyota also demonstrated their new Wireless Trailer Camera System, which is available as standard on the Tundra and Sequoia. Designed to provide drivers with increased visibility and safety via a live feed. Additionally, for the Tundra, Toyota announced the TRD Performance Package, which is a power boost option starting next year. Customers will have the option to increase the power of the Tundra’s turbocharged i-FORCE V-6 engine from 389 horsepower at 5200 RPM and 479 pound-feet at 2400 RPM of torque to 421 horsepower at 5200 RPM and 479 pound-feet of torque at 2000 RPM.

Related: 2024 Toyota Tacoma TRD Pro Vs. 2024 GMC Canyon AT4X

The 2024 Toyota Tacoma Snags The 2023 SEMA Midsize Truck Of The Year Award

Toyota

SEMA members honored the 2024 Toyota Tacoma with the 2023 SEMA Best Midsize Truck of the Year award. This is Toyota’s second victory in the Best Midsize Truck category in the last three years. This also marks the third consecutive year that Toyota vehicles have been honored, with previous awards including the 2021 Midsize Truck of the Year for Tacoma, 2021 Sport Compact of the Year for GR Supra, and 2022 Sport Compact of the Year for GR86. Additionally, this year, Toyota emerged as a finalist in four distinct vehicle categories for the year 2023.

Other standout Toyota vehicles include the introduction of the new 2024 Land Cruiser models – the Land Cruiser 1958 and the Land Cruiser First Edition. The legendary nameplate makes a comeback to American shores after an absence of three long years. The Land Cruiser 1958, as its name suggests, is a throwback to the vintage Land Cruisers with rounded LED headlights and a ‘Toyota’ heritage grille.

Also on display were the Land Cruiser’s smaller siblings, the 2024 Toyota 4Runner 4×4 TRD Off Road and the 2024 Grand Highlander Hybrid MAX Platinum. All in all, SEMA 2023 gave Toyota fans the chance to feast their eyes on the best that the Japanese brand has to offer, and we can hardly wait to see their highly capable creations finally hit the roads and trails.

History Of Toyota’s Iconic Sports Cars: The MR2, Supra, And Celica

Summary

  • Toyota has been a reliable and affordable car manufacturer for many years, but their sports cars often go unnoticed due to their reputation for sedans and trucks.
  • The Celica, MR2, and Supra are iconic sports cars that showcase Toyota’s performance capabilities and have gained a cult following among car enthusiasts.
  • The Celica was designed to be an exciting and stylish sports car, the MR2 offered a unique mid-engine design, and the Supra has evolved over the years to become a pinnacle of automotive engineering.

Since the beginning of Toyota (1937), before the Second World War, before the ever-demanding mechanical industrialization that is our current era, Toyota has proved itself to be a formidable manufacturer of automobiles. Currently, the automotive company is most known for its ability to manufacture affordable, reliable, and timeless vehicles. But that is not to say that that is all the company is capable of. Toyota strives for performance. The sports cars it has made throughout the years have not only contributed to the cause of making masterful vehicles, but the automaker has also helped lead the way. It all started with the Toyota Sports 800, and that legacy lives on within the MR2, Celica, and Supra.

These three sports cars are the epitome of Toyota’s performance prowess. While the MR2 and Celica may not be in rotation anymore, their greatness echoes on, and for the Supra, the legacy continues. Over the years, these vehicles have evolved many times, some more recently than others. With different renditions and years to choose from, it’s no surprise that car enthusiasts have fallen in love with these unique Toyota builds.

If you were to ask the average car consumer what they thought of Toyota’s history of sports cars, they might not be able to tell you anything of importance. But that isn’t their fault. Toyota’s reputation for making reliable sedans, SUVs, and pickup trucks is so apparent that often their sports cars go unnoticed. Now, on the other hand, if you were to ask a sports car enthusiast what they thought about Toyota’s history of making sports cars, they might have a lot to say about the cult following of the Celica or how they are overjoyed that Toyota included a manual transmission for the 2023 model. Regardless of whether discontinued or still ongoing, Toyota’s history is worth reliving.

Related:10 Best Toyota Sports Cars For Daily Driving

Toyota Celica: A Japanese Answer To The Ford Mustang

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As the oldest of the trio, the Celica was released to the public at the Tokyo Motor Show in 1970. Designed to be the Japanese version of the Ford Mustang, the Celica rivaled the American sports cars, including the Chevy Camaro with its unique build. It was one of the few cars around with a stylish design that offered higher performance paired with a reasonable price. This made the Celica an immediate hit.

This particular sports car was designed to be something more than your everyday vehicle. Toyota wanted the drive, performance, and, most of all, excitement, to be present. Even the name ‘Celica’ comes from the word célico meaning “from the heavens.” Whatever inspired Toyota to design this car, it must have been divine.

The very first generation of the Celica was offered in two versions, the LT and the ST. The LT came with a 2T carbureted four-cylinder engine that displaced 1.6 liters, whereas the ST came with a twin Solex-carburetor 2T-B engine. Initially, the Celica sold well and nothing changed. In 1974, Toyota launched a GT model called the 2T-G, equipping this new version with a DOHC twin-Solex carburetor 1.6-liter engine. There was even a version called the GTV, with that 2T-G engine, but with a simpler interior design and a firmer suspension.

In its first decade, the Celica won Motor Trend’s “Import Car of the Year” award three times (1974, 1976, and 1977). It was clear that Toyota had done something entirely right with the first seven years of the Celica. The company was ready to make some changes. The Japanese carmaker was ready to move toward newer, better generations.

Related: 10 Things You Should Know About Toyota Sports Cars

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From 1978 to 1981, the second generation built upon the most loved features of the first-generation Celica. Toyota kept producing an ST trim as well as a GT trim. Both had 2.2-liter engines. A 1980s four-door spinoff of the model was released, called the Toyota Celica Camry. In the same year, Toyota released a limited edition “U.S. Grand Prix” GT Liftback to commemorate the model’s 10th anniversary. The Camry was released just two years later.

Toyota mixed things up with the third generation, which ran from 1982 to 1985. This iteration had better performance, which was expected, but features a boxier, more modern approach to its design. The 1982 version offered the model’s first turbo engine, the GT-T, sporting a 1.8-liter 3T-GTE engine. Not much changed in the years that followed. Notably, the Celica GT-S was offered as a convertible thanks to the American Sunroof Corporation.

In the following decade, Toyota continued to make slight upgrades and enhancements to the Celica, which included the fourth generation. Consumers continued to adore this small yet powerful sports car. The Celica even broke into the rally car scene, much like the current rally-inspired Toyota Corolla GR. It won its first WCR race in the 1989 Rally Australia.

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In 1989, with the release of the fifth generation, Toyota decided to change the style of the Celica once again. The car lost its edges and with that lost its boxy shape. It became smoother, sleeker, and more dynamic. With new wheels, tires, and more power, the Celica was altogether different. The most recent Celica still adheres to this generation’s style change. Not to mention, its 200-horsepower turbocharged engine made it the most powerful Celica yet.

Coming into the 2000s, Toyota continued to make changes to the Celica, but less frequently and with less gusto. It seemed as though the car was slowing down in terms of popularity, and Toyota’s interests were shifting. The seventh and last generation was released in 2000 with lots of curves. Simplified and uncomplicated, the Celica still offered two trims, the GT and the GT-S. While this version was still fast and exciting to drive, consumers were disappointed that Toyota had not done more. The Celica was eventually discontinued, with Its last production year being 2006.

Related: This Mid-Engined Ford Mustang Would Decimate The Chevy C8 Corvette

Toyota MR2: The Most Exotic Toyota Sports Car

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Debuting in 1984, the MR2 is a special car for many reasons. In the history of Toyota sports car manufacturing, this one stands out simply because it is like nothing Toyota has ever made, and not simply because of its mid-engine design. With some dubbing it a “budget exotic car,” the MR2 was an innovative spectacle that could rival the current Porsche 944. It was what Toyota always dreamed the Sports 800 would become but with a modern twist.

This 80s icon was an example of Toyota’s developmental experimentation with sizes, engines, drivetrains, and styles. MR2 stands for Midship Drive-drive 2-seater. With impeccable handling, 112 horsepower, a twin-cam 1.6-liter inline-four mounted engine, and a 0 to 60 mph in about 8.4 seconds, the MR2 briefly eclipsed the most exciting European sports cars of the day.

With the addition of the second generation, the Mk2, the MR2 went through a kind of metamorphosis. It was heavier, faster, curvier, and more expensive. This version came standard with 130 horsepower, but if you opted for the Turbo trim, which had ‘Turbo’ inscribed on the back, you were in for 200 horsepower. The standard had a 0-60 time of about eight seconds and the Turbo version hit it in about 5.8 seconds. Updates through this generation’s lifespan allowed the MR2 to reach 135 horsepower for the standard and 240 horses for the Turbo.

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The third and final generation of the MR2, the Mk3, was released in 2000 and seemed to revert to the basics. From then on, the MR2 was only available as a convertible. It was smaller, lighter, and more modest in terms of speed. While this MR2 was not as performance-driven as its predecessors, it was still loved for its amazing handling and unique design.

Cult followers and collectors alike could enjoy owning a car that resembled a Porsche but was unlike Toyota had ever made before. Ultimately, the lack of demand convinced Toyota to halt production of this much-loved sports car. Only 27,941 MR2 Spyders were sold in America in its last production year in 2005, making it the most rare MR2 produced.

Related:This Is Probably The Fastest Toyota MR2 In Existence

Toyota Supra: Performance Personified

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While the Supra might just be the most impressive sports car Toyota has ever manufactured, it all started as a spin-off of the Celica back in 1978. Designed to be more luxurious and more powerful, the Supra was always meant to be Toyota’s pinnacle of automotive engineering.

Released in Japan in 1981 as the Celica Supra, the car gained traction and Toyota began international exports in 1982 to select parts of Europe. Its 2.8-liter 5M-GE flagship twin-cam engine and sharp-edged design set this car apart from the Celica as well as other sports cars on the market. If the Celica was designed to rival the Mustang, then the Supra was in a lane of its own. In 1985, Celica and Supra parted ways. The Celica switched to front-wheel drive, while the Supra continued to explore its wheel-drive ingenuity.

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The A70 Supra was released in 1986, shorter, lighter, and more powerful than ever. Its 3.0-liter 7M-GTE turbocharged and intercooled twin-cam engine produced 230 horsepower. Later iterations were able to produce up to 270 horses with the limited edition 3.0GT Turbo A.

In the late 80s, the Supra had been refined. Reaching top speeds of around 150 mph and hitting 0-60 in 6.1 seconds, the most powerful Supra trim was not to be messed with. The early 90s saw the Supra glide into its third generation and with the MR2 making its own strides, Toyota could do no wrong. But the 80s and 90s proved challenging for the company, seeing as many other carmakers were making their own strides and accomplishments. It was settled, the Supra had to be smaller, more efficient, and absolutely more powerful. The Supra MK4, which first came out in 1993, might just be the favorite Supra model of all time.

The A80’s twin-turbocharged 3.0-liter JZ-series straight-six engine was the most powerful you could find. 326 brake horsepower was enough to get any sports car enthusiast on their feet. But in 2002, after a lengthy run, the Supra was discontinued. It was over 500,000 copies worldwide, but demand was not high enough to keep the car going. For a while, it seemed as though the world would never see another Toyota Supra again. That is, until 17 years later, it made a dramatic return.

In 2019, the Supra returned sleeker and smoother than ever. Fitted with a turbocharged B48 2.0-liter inline-four or a turbocharged B58 3.0-liter inline-six, the only thing the 2019 Supra is missing is a manual transmission. Good thing the 2023 model is getting one!

Here’s What Gives The 2024 Land Cruiser An Edge Over The Competition

Summary

  • Toyota has unveiled the all-new Land Cruiser for the U.S. market, featuring a retro design and vintage-inspired elements.
  • The Land Cruiser is equipped with a hybrid powertrain that prioritizes off-roading, offering impressive power and capabilities.

After months of anticipation, Toyota has finally revealed the all-new Land Cruiser for the U.S. market. The Land Cruiser has a long history and is Toyota’s longest-running nameplate. The new model pays tribute to its heritage with a retro design that includes vintage-inspired elements like round LED headlights and a heritage grille.

The 2024 Land Cruiser is equipped with a hybrid powertrain that prioritizes off-roading. It offers an impressive amount of power and capabilities, including low-speed crawl control and downhill assist. The hybrid powertrain consists of a turbocharged 2.4-liter inline-four engine and a 48 horsepower electric motor.

The Land Cruiser is built on the TNGA-F platform, which provides more rigidity compared to the previous generation model. It features a double-wishbone front suspension, multi-link rear suspension, and electric power steering for improved performance. The SUV comes with a full-time four-wheel drive system, including a center locking differential and an electronically controlled two-speed transfer case.

The interior of the Land Cruiser is rugged and well-built. It offers comfort and convenience features such as heated front seats, Softex imitation leather upholstery, and advanced tech features like an 8.0-inch or 12.3-inch touchscreen display with Android Auto and Apple CarPlay connectivity. The SUV also comes with Toyota’s latest safety suite, including pedestrian detection, lane departure alert, and adaptive cruise control.

The 2024 Land Cruiser is priced competitively, starting around the mid $55,000 mark. It provides a more affordable option compared to its predecessor, the 200-Series model, and competes well with other SUVs in its class. With its robust suspension, powerful hybrid powertrain, and reputation for reliability and off-road capability, the Land Cruiser is poised to attract a wide range of customers.

JDM Royalty: How the Most Luxurious Japanese Car is Built

Summary

  • Toyota, one of the world’s largest automakers, produces over 10 million vehicles per year and offers a wide range of models.
  • The Toyota Century is the most luxurious Japanese car, exclusively sold in Japan to top officials and the Japanese Royal family.
  • The Century is handcrafted in its own factory by skilled craftsmen using special processes to perfect the body lines, doors, paint, and assembly.

Toyota is one of the largest car manufacturers globally, producing over 10 million vehicles annually. They offer various models, from hatchbacks to SUVs, catering to a wide range of customers. Toyota has implemented the Kaizen method of assembly, ensuring excellent quality control and making the Lexus luxury brand popular for its well-built cars. However, Toyota takes luxury a step further with its ultra-luxurious vehicle, the Toyota Century.

The Toyota Century is renowned as the most luxurious Japanese car in the world. It is exclusively sold in Japan and reserved for top officials and members of the Japanese Royal family. Unlike regular Toyota models, the Century is manufactured in its own factory, known as the East Japan Higashi-Fuji plant. This factory operates without assembly lines or complicated machinery, focusing on craftsmanship and attention to detail to build the most luxurious Toyota vehicle.

The Toyota Century’s Body Lines Are Finished By Hand

The Toyota Century distinguishes itself with its strong body lines, which run the entire length of the vehicle. Unlike other manufacturing processes that utilize machines, the Century’s body lines are perfected by skilled craftsmen using a hand-finishing process called Kichomen. This meticulous method involves the use of special hammers, shaping tools, and power sanders to shape and refine the body lines to achieve the desired angle and flawless finish. Only a few craftsmen, with years of experience, are qualified to perform this task.

The Front And Rear Doors Are Purposely Misaligned

To maintain the alignment of body lines, particularly when luxury materials and accessories are added, the Toyota Century deliberately misaligns the front and rear doors during assembly. When the doors are finally assembled and the weight of the added luxury components pulls them down, the misalignment corrects itself, resulting in a seamless alignment of the body lines. Furthermore, the Century’s doors have the tightest gaps in Toyota’s lineup, with only 3.5 millimeters of space. Each door is carefully measured to ensure precise alignment.

The Paint Finish Must Reflect Like A Mirror

The Toyota Century offers four color choices, with black being the signature color. Achieving a flawless paint finish on the Century involves a unique and time-consuming process. The vehicle is coated with seven coats of black paint, each followed by wet sanding to ensure a smooth surface. This meticulous process is repeated three times, with each coating requiring 90 minutes of wet sanding. The Century factory workers even learn traditional Japanese lacquerware production techniques to master the art of achieving a perfect mirror finish. The entire paint process takes about a week to complete.

Every Part Is Assembled With Precision

Unlike mass production assembly lines, the Toyota Century is assembled by hand with complete accuracy. Experienced craftsmen utilize their skills, intuition, and senses during the installation process to ensure perfect assembly. Special attention is given to details like the Center Tower Console and exterior roof moldings, which are installed meticulously. The design of the exterior moldings prevents water from flowing sideways and ensures a seamless flow from front to back. Every part of the Century is meticulously measured, checked, and installed with precision.

Toyota Century Inspection: Cars Can Still Fail

Every Toyota Century undergoes a rigorous final inspection to guarantee the highest level of quality. The paint inspection is crucial and involves checking for reflection under fluorescent lights and artificial sunlight to ensure the car looks elegant in all conditions. Toyota pays meticulous attention to quality, even providing a History book for each car, documenting every inspection and supervisor involved in the process. These records are stored at the Higashi Fuji plant, highlighting Toyota’s commitment to detail and customer satisfaction.

The Toyota Century, with its exceptional craftsmanship and attention to detail, is surprisingly affordable for such a luxurious vehicle. Priced at just over 25 million yen ($180,000), the Century offers a steal for its price compared to other European luxury brands. It remains an exclusive, hand-built vehicle for the ultra-wealthy in Japan.