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Why Toyota Is Hellbent On Keeping The Hydrogen-powered Mirai Alive Despite Its Poor Sales

Summary

  • Toyota is decided to promote 200,000 hydrogen-powered automobiles yearly by 2030, regardless of low gross sales and restricted infrastructure.
  • Toyota is increasing its hydrogen portfolio with partnerships and plans to ascertain a Hydrogen Factory in Europe.
  • Hydrogen-powered automobiles supply benefits akin to lowered weight, sooner refueling instances, greater payload capability, and adaptableness in numerous environments in comparison with electrical automobiles.

On paper, an FCEV (fuel-cell electrical car) makes use of an electrical motor similar to an everyday EV, however sources energy from a gas stack the place hydrogen is separated by a catalyst to generate electrical energy. This seemingly minor element marks an enormous hole between the 2 classes and is on the core of Toyota’s unorthodox method to decarbonization.

While EVs have grown at a speedy tempo over the past couple of years, the variety of hydrogen automobiles out there for buy may be counted on one hand. At the forefront of those FCEVs, we discover the Toyota Mirai, a mid-size sedan boasting a variety of 402 miles. Ever since its introduction in 2015, Toyota has sold only 14,105 copies of the Mirai within the United States, together with 2,737 examples in 2023, in keeping with CarFigures.

All in all, the Mirai isn’t a nasty automobile, and its lack of ability to draw prospects has extra to do with the present market circumstances than any dearth of options or attractiveness. As of 2023, there have been only 59 open retail hydrogen stations within the United States, most of them based mostly in California. On a worldwide scale, the shortage isn’t any much less daunting. There had been only 1,089 combined hydrogen stations across the globe by Q2 of 2023. Furthermore, hydrogen know-how is reasonably expensive too, which is why the Mirai comes at a not-so-cheap $49,500 MSRP.

Nonetheless, the Toyota stays undeterred by such components, and plans on forging forward with a wider array of hydrogen automobiles, with plans to attain 200,000 annual FCEV gross sales in the long term. This technique just isn’t restricted to the FCEV sedan, nevertheless, and expands to numerous different realms, as proven under.

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In order to provide the newest and correct data attainable, the info used to compile this text was sourced from Toyota and different authoritative sources, together with Reuters and the European Commission.

Toyota Is Looking To Increase Its Hydrogen Sales Exponentially

In 2023, the Toyota Mirai achieved a 31-percent year-over-year enhance in gross sales. Sounds good, proper? Well, that’s till you notice solely 2,737 copies had been purchased. These underwhelming outcomes haven’t deterred Toyota from pursuing its hydrogen ambitions, nevertheless. While Toyota has solely managed to promote 14,105 fashions of its solely hydrogen car within the final eight years, it stays nonetheless decided to promote 200,000 examples yearly by 2030.

“This may be a strange way of putting it, but 200,000 is not a big number,” explains Toyota’s Chief Technology Officer, Hiroki Nakajima. “We believe this number and more can be achieved.”

Toyota

Since Toyota hasn’t given up on FCEV know-how, it solely is smart for the corporate to maintain its old-trusted sedan round. The longer the Mirai stays in the marketplace, the extra it could possibly pave the best way for future hydrogen automobiles to come back. This permits Toyota to evaluate suggestions from house owners, take a look at out the Mirai in actual life, and study from it. And, whereas the dearth of charging infrastructure may need hindered the Mirai’s business progress to date, current patent filings present that Toyota is planning on establishing a “Hydrogen Charging Network”, which might permit for at-home hydrogen fueling.

Although the FCEV enterprise is reasonably restricted now, Toyota said it expects the global market for fuel cells to grow to around $35 billion by 2030. More reasonable forecasts predict it to develop at round CAGR 25-percent from 2023 to 2032, which might quantity to $30 billion. These optimistic estimates are additional mirrored by the formidable tasks which are at present being laid out by the Japanese producer.

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Hydrogen Trucks: Toyota’s Attempt At Reshaping The Industry

Toyota

While electrical vehicles have already began changing their typical counterparts in nations akin to Sweden, heavy-duty EVs (particularly semi-trucks) are nonetheless far behind their gas-powered equivalents by way of each market and effectiveness. For that purpose, some events have began trying into hydrogen vans, and vans in its place. Naturally, Toyota can also be on the forefront of this motion.

FCEV Tanks Boast A Superior Range

In 2023, the corporate’s North American department introduced the enlargement of its partnership with PACCAR to develop hydrogen-powered Kenworth and Peterbilt vans. The two fashions in query are the Kenworth T680 and the Peterbilt 579. Both of those vans have already got all-electric variations in the marketplace, although with a limited range of 150 miles.

The FCEV variants however, will function Toyota’s newest hydrogen know-how, which reportedly translated into 300 miles of vary on the Kenworth T680 again in 2023. The upcoming variations are expected to get closer to 400 miles, and presumably even exceed it with larger gas tanks. In any case, we will quickly discover out, since buyer deliveries are deliberate for 2024. Last 12 months, Toyota also partnered up with VDL Groep to launch their first FCEV demonstration vans, as a part of the corporate’s ambition ambition to decarbonize its European logistics operations.

Toyota Might Be On To Something

Toyota

While you may be tempted to criticize Toyota’s technique (or lack thereof) with regards to EVs, it is received many good causes to proceed investing in hydrogen-powered automobiles:

  • Reduced weight: Although hydrogen-powered automobiles are heavier than diesel-powered ones, they’re significantly lighter than battery-powered automobiles.
  • Faster refueling instances: According to Toyota, its hydrogen gas tank may be refueled in 15 to twenty minutes. In distinction, the Tesla SEMI, which is the fastest-charging big-rig within the e-segment, wants 90 minutes to go from 10 to one hundred pc.
  • Faster deliveries: Since hydrogen vans want much less time to refuel, and might spend extra time on the street on a single tank, they’re extra more likely to respect and keep a packed schedule.
  • Higher payload and towing capability: Electric powertrains are inclined to lose a substantial quantity of vary beneath duress, which is one thing Toyota intends to repair by implementing hydrogen into the combination.
  • Higher adaptability: Electric automobiles can lose a substantial quantity of vary beneath wintry circumstances, making them much less appropriate with completely different environments.

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Hydrogen Isn’t A Lost Cause Just Yet

You’ve guessed it now, Toyota is not putting all of its eggs in the same basket, and the Mirai is way from being its final attempt. On high of diversifying its portfolio, the legacy automaker has additionally been securing partnerships with different automakers, and increasing its geographical horizons.

Europe: The Next Meccah Of H2

Toyota is notably planning to ascertain the Hydrogen Factory in Europe, to provide “an increasing number of fuel cell systems and support a widening group of commercial partnerships.”

The resolution to open an H2 facility within the previous continent is a strategic one. Toyota expects Europe to grow to be a number one drive within the world FCEV market by the start of the subsequent decade, as rising investments and political incentives pile up. The EU’s transport infrastructure fund has notably awarded €284 million (round one-third of its price range) for the set up of hydrogen stations, which ought to assist clear up the present infrastructure challenge to some extent. To up the ante a bit, the European Commission’s Green Deal is also set to invest €45 billion by 2027.

Toyota’s Other Hydrogen Projects

Toyota

While the Mirai is the one manufacturing FCEV launched by Toyota to date, the Japanese carmaker has fairly a number of H2 tasks on its resumé. Engineers have not been sitting idle precisely, and to date, Toyota’s fuel-cell panoply notably consists of:

  • A Corolla Cross H2 Concept, powered by a 1.6-liter turbocharged three-cylinder, transformed to utilizing hydrogen as gas.
  • An FCEV Toyota Crown constructed on a newly developed 2.5-liter multi-stage hybrid system, providing 509 miles of vary per three-minute hydrogen refill.
  • A hydrogen-fueled V-8 engine, co-developed with Yamaha, concentrating on 455 horsepower at 6,800 rpm and 398 pound-feet of torque at 3,600 rpm.
  • A hydrogen-fueled Hilux prototype, with 372 miles of vary, which targets a better towing and payload capability than EV vans.
  • A hydrogen-powered GR Yaris, which was pushed by famend actor Rowan Atkinson on the 2023 Goodwood Festival of Speed.

New 2024 Lotus Emeya electric saloon revealed with 905bhp

The 2024 Lotus Emeya electric saloon has been unveiled, featuring an impressive 905bhp. The car breaks away from traditional proportions typically determined by the number of cylinders under the hood. Lotus intentionally created a sleeker silhouette to convey that this is an electrified vehicle. The Emeya shares similarities with the larger Eletre model as Lotus aims to revamp its brand image, focusing on practical and daily-usable electric vehicles, while still honoring its heritage of producing high-performance sports cars.

Lotus Design Director, Russell Payne, commented on the design philosophy behind the Emeya. He expressed that the Eletre is a significant departure for traditional Lotus customers, as it pushes the boundaries of size and proportion. Payne highlighted the effort to incorporate sports car DNA into the design, making it an exceptional offering in the SUV segment. Meanwhile, the Emeya aims to align with this direction and contribute to a cohesive brand identity that spans from sports cars to lifestyle products.

An image of the 2024 Lotus Emeya, viewed from behind, can be seen below:

Lotus is in the process of developing a comprehensive range that embodies its new identity.

2024 Renault Grand Kangoo Introduces 1,024 Seat Configurations

While crossovers dominate the market, Renault is committed to keeping the multi-purpose vehicle (MPV) alive as an alternative. The all-new Grand Kangoo, showcased at the 2023 IAA Mobility event in Munich, offers exceptional practicality at an affordable price. Building upon the third-generation Kangoo launched in 2020, this MPV features a modular interior with seven individual seats.

As one of the most versatile vehicles showcased at this year’s IAA, the 2024 Grand Kangoo also serves as a van. By removing the three seats from the middle row and the two seats from the rear row, the cargo capacity increases significantly. The available space expands from 17.6 cubic feet or 500 liters (when all seats are installed) to an impressive 132.4 cu ft or 3,750 liters, as long as the front passenger seat is folded down.

Honda EM1 e: Electric Scooter With Swappable Batteries Heads To Indonesia

Honda is expanding its electric scooter lineup by bringing the Honda EM1 e: to the Indonesian market. With a high percentage of households owning motorcycles and millions of motorbikes in the country, Honda sees great potential in Indonesia.

Although electric motorbikes currently make up a small portion of two-wheelers in Indonesia, the country is in the midst of a transition towards electric vehicles. The Indonesian government has announced plans to become fully electric by 2050 and has implemented a subsidy program to encourage the adoption of electric two-wheelers.

The Honda EM1 e: is currently available for purchase in Indonesia through PT Astra Honda Motor. It features Honda’s Mobile Power Pack e: battery packs, which are removable, swappable, and can be charged using a special home charger provided by Honda.

In Indonesia, the EM1 e: is available for sale, unlike in Japan and Europe where it is offered for rental. The price for the scooter alone is 40,000,000 Indonesian rupiah (about $2,610), while the version with the Honda Mobile Power Pack e: costs 45,000,000 rupiah (about $2,936).

Compared to Honda’s combustion models in Indonesia, such as the Honda BeAT, Genio, Scoopy, and Vario, the EM1 e: is more expensive. However, its pricing is comparable to the Honda ADV160, which is available in ABS and Combined Braking System versions. For those looking for a more luxurious option, the Honda Forza is priced at 90,330,000 rupiah (about $5,894) as of August 23, 2023.

Like other countries transitioning to electric vehicles, Indonesia is in the process of developing the necessary infrastructure to support EVs. The progress of this infrastructure development remains to be seen.