So, you have positioned your information rail on the fabric you want to reduce and lowered your noticed into the information, however you notice the reduce is for much longer than the size of the rail. You can try and make partial cuts, then transfer the rail and noticed ahead, making an attempt to line up together with your earlier reduce. But, this may be problematic as even a small distinction within the two cuts might be noticeable. Fortunately, there’s a approach you may connect two 55-inch information rails collectively so you’ll make even longer rips throughout constructing supplies.
The Makita Guide Rail Connector Kit makes it potential to attach a number of information rails with two flat metal rods which are put in beneath inside a groove. You place the 2 metal rods collectively, and there are bumpouts on one rod that match snugly into the opposite one. Then, slide them midway into the tip of 1 information rail and the opposite half into the tip of one other rail. The connectors additionally characteristic holes and are available filled with hex screws so that you could make the most of an Allen wrench to tighten the rods to every information rail for further stability.
+++ BMW’s technology to improve performance in bobsled, luge, and skeleton +++ Two World Championships on home soil +++
Munich. The German Bobsleigh, Luge and Skeleton Federation (BSD) is gearing up for a new season with the FIL World Championships Luge (January 22-28, 2024, Altenberg) and the BMW IBSF World Championships Bobsled and Skeleton (February 19 to March 3, 2024, Winterberg) as the highlights. The BSD is looking to build on its success in the World Cup and international events and is leveraging its technology partnership with the BMW Group, which began in 2010.
The automotive expertise and technological innovation of the BMW Group have been particularly beneficial in disciplines where material plays a crucial role, such as luge, bobsled, and skeleton. The partnership aims to transfer technology from the automotive industry to the ice track, with a focus on two projects for the upcoming season: the ‘BMW Data Coach’ for luge and spike plates for bobsled shoes.
Data-driven Optimization in Luge.
The ‘BMW Data Coach’ is a data-driven evaluation and optimization tool in luge, aiming to enhance the interaction between the sled and athlete. It utilizes measurement and simulation methods to provide luge athletes with new opportunities for individual development and tuning of their sleds, along with identifying the optimal driving line. The technology, developed in collaboration with the BMW Group, has been in progress since 2016, and it continues to evolve.
The technology records various driving data using special sensors in the sled, which is then reconstructed on the ice track through a dedicated evaluation software. This enables athletes to optimize components and tuning of their sports equipment based on the collected data. Moreover, the data set, combined with computer simulations, allows for predictions about the use of new components and setups, thereby enhancing efficiency in the sport.
The ‘BMW Data Coach’ is particularly valuable for the Altenberg World Championships ice track due to its length and challenging features, such as abrupt curves and high-pressure areas. The technology also provides insight into the driving lines of top athletes, allowing for the calculation of the ideal combination for competitive advantage.
Enhanced Start Performance in Bobsled.
In bobsled, start times are crucial for achieving speed in the ice channel. BMW’s collaboration with the BSD has focused on enhancing the spike plates for bobsled shoes using 3D printing technology. This approach allows for the efficient variation of performance factors such as geometry, number of teeth, and weight, resulting in individualized plates for each athlete.
The use of 3D printing has opened up new possibilities in optimizing the spike plates while also enabling the use of different materials and construction software for efficient and tailored production. The ongoing optimizations are expected to be completed by the 2026 Winter Olympics, with a focus on stiffness and individual preferences of athletes.
Additionally, BMW continues to support BSD as the title partner for the BMW IBSF World Cup Bobsleigh and Skeleton and the BMW IBSF World Championships Bobsleigh and Skeleton, as well as the main sponsor for the FIL Luge World Cup and the FIL World Championships Luge in the 2023/24 season. The partnership signifies BMW’s continued commitment to advancing technology and performance in bobsleigh, skeleton, and luge sports.
The first-ever three-row SUV is showcased in a full-fledged creative marketing material to highlight the spaciousness, design, and incredible Hybrid MAX powertrain.
PLANO, Texas (September 8, 2023) — Go big with the highly anticipated Toyota Grand Highlander 2024. In the new marketing campaign, “Life’s Grander in the Grand Highlander,” Toyota is taking a broad approach to the most powerful midsize SUV the brand has ever built.
“The campaign showcases the first-ever 2024 Grand Highlander, the latest addition to Toyota’s bold SUV lineup,” said Lisa Materazzo, Group Vice President of Toyota Marketing at Toyota Motor North America. “By showcasing the beautiful design and spacious interior of the Grand Highlander, the campaign takes inspiration from the reality that life, with all its unexpected surprises, is quite grand.”
Toyota developed the integrated campaign for the Grand Highlander with its Total Toyota (T2) model in mind. The T2 model integrates efforts to create a cohesive marketing approach that includes multicultural marketing and the mass market.
The “Life’s Grander in the Grand Highlander” campaign showcases a unified creative style across all featured ads below.
In the Conill Advertising ad titled “Labor,” directed by Sebastian Strasser, nothing can be more special than the birth of a new family member, and that means the whole family comes to the hospital with the expectant parents. Thanks to the Grand Highlander’s spacious third row, even the baby’s godmother (and aunt) can travel with him.
InterTrend Communications developed two ads for the campaign, directed by Bruce St. Claire. In the ad “Yes Day,” a family says “yes” to an unexpected day of fun in the Grand Highlander after their kids’ private lessons were canceled. In “Grand Recruiting,” a family’s cricket match is almost missed due to a shortage of players. The Grand Highlander quickly saves the day by helping pick up more teammates along the way, including an unexpected last-minute recruit, international cricket star Unmukt Chand.
In the Burrell Communications Group ad “HBCU Tour,” a family’s college visit trip in the Grand Highlander becomes interesting as proud parents from rival universities engage in a tug of war to see which traditional HBCU their child will choose. In their ad “Back There,” playful children frolicking in the back seat of a Grand Highlander are warned by their mother, who adds a humorous and heartwarming twist to the phrase, “Don’t make me come back there!” The ads are the work of renowned director Kenya Barris, making his commercial directing debut after an acclaimed television career.
In the ad titled “Slamming Doors,” created by Saatchi & Saatchi, viewers see a teenage girl being picked up from school in a Grand Highlander. The annoyed teenager’s frown turns into a smile as her entire family, including her grandmother, starts singing together, “This is gonna be the best day of my life.” Saatchi & Saatchi also created “Rescue Run,” a humorous ad where, after a day at the lake, a family traveling back home quickly turns their Grand Highlander around to safely return a splashing, quietly kept live fish their son caught back into the water. The ads were directed by James Rouse with Biscuit.
Media Placements The “Life’s Grander in the Grand Highlander” campaign will be disseminated through linear TV, digital video, digital content, cinema, programming, paid social media, audio, and search. High-profile programming on Network Prime, cable, Prime Novelas and sports includes Thursday and Sunday Night Football, Premium Soccer, and the Billboard Latin Music Awards. Digital/video content includes partners like Hulu, YouTube, MAX, Sensical, and Pandora. Partners include Bustle’s “Camp Romper,” Moveable Feast, Amazon, Uber Eats, and The Weather Channel, among others. Paid social media advertising includes TikTok, Meta, Snapchat, Reddit, LinkedIn, and Pinterest.
The campaign ads are available for viewing here. For images and credits, click here.
About the 2024 Toyota Grand Highlander The 2024 Toyota Grand Highlander is the latest and largest addition to Toyota’s successful SUV lineup. Available in three models with three powertrains — the balanced 2.4L gasoline turbo engine, the efficient 2.5L hybrid, and the 362-horsepower Hybrid MAX powertrain — the Grand Highlander is perfectly equipped for the road trip ahead.
Designed by Calty Design Studios and built exclusively at the Toyota Motor Manufacturing plant in Princeton, Indiana, the 2024 Grand Highlander has a starting MSRP of $43,070 for gasoline models, $44,670 for the hybrid, and $54,040 for the Hybrid MAX powertrain.
As part of Toyota’s diverse approach to its carbon neutrality goals, the Grand Highlander Hybrid and Hybrid MAX are two additional products supporting Toyota’s efforts to achieve a “Beyond Zero” future. Beyond Zero is Toyota’s vision to achieve carbon neutrality through products, services, and operations, as well as finding new ways to make a positive impact on the planet and society.
Some key features include:
Available in three powertrains with a full-size third row and ample cargo space
Hybrid and Hybrid MAX powertrains for reduced carbon emissions
Powerful performance with 362 horsepower from the Hybrid MAX system
Available technology like Traffic Jam Assist, Head-Up Display (HUD), and digital rearview mirror
JBL® Premium Audio system
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for over 65 years and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus nearly 1,500 dealerships.
Toyota directly employs more than 49,000 in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks in our nine manufacturing plants. The tenth Toyota plant in North Carolina will begin manufacturing automotive batteries for electric vehicles in 2025. With more vehicles on the road than any other automaker, Toyota currently offers 24 electrified vehicle choices.
Through Toyota USA Foundation’s initiative, Driving Possibilities, $110 million has been committed to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 operating plants in the U.S.
Carbon fiber is often seen as a high-end and expensive material known for its strength, lightness, and durability. It is commonly used in industries like aerospace and automotive. Many people assume that manufacturing carbon fiber components is a complex and challenging process. However, a recent DIY video on the Eco-Lap Studio YouTube channel proves that you can actually create your own carbon fiber parts at home, using a simple kitchen oven and a few basic ingredients.
In the video, the creator of the channel demonstrates the process by making an engine cover for their personal BMW. What’s interesting is that they use dry carbon fiber, which is different from the type of carbon fiber typically used by luxury car manufacturers like McLaren or Ferrari. Dry carbon fiber is specifically designed for dry layup applications, meaning it doesn’t require any additional resin. As a result, the final product is lighter and more manageable for smaller projects.
Volvo Cars has become the first global car maker to switch to renewable fuel for its intercontinental ocean freight journeys. By using renewable fuel instead of traditional fossil fuel, the company will immediately reduce its fossil CO2 emissions from ocean freight by 55,000 tonnes per year. This renewable fuel reduces CO2 emissions by at least 84% compared to fossil fuel, which is equivalent to the CO2 emissions of a truck driving around the equator about 1,200 times.
The fuel being used is called Fatty Acid Methyl Esters (FAME), which is derived from renewable and sustainable sources, primarily waste cooking oil. It is important to note that no palm oil or palm oil production feedstock is used in the production of this fuel.
This switch to renewable fuel will apply to inbound ocean container transports of production material for Volvo Cars’ manufacturing plants in Europe and the Americas, as well as spare parts distribution globally by ocean container transports.
Javier Varela, the Chief Operating Officer and Deputy CEO of Volvo Cars, emphasizes that while renewable fuel is not the ultimate solution for reducing CO2 in ocean freight, this initiative demonstrates that immediate action can be taken to achieve significant results while waiting for long-term technological alternatives.
Volvo Cars does not see this initiative as a competitive advantage, but rather hopes to inspire other car makers to take similar action in order to increase the demand for carbon-efficient ocean transports and establish renewable fuels as a viable mid-term solution. The company believes that everyone has a responsibility to act in addressing climate change.
Volvo Cars has collaborated with logistics partners Maersk, Kuehne+Nagel, and DB Schenker on this initiative. These logistics service providers have also switched to renewable fuel for all container transports done for Volvo Cars since 1 June 2023.
When renewable fuel is not available for a specific shipment, the renewable fuel allocation of Volvo Cars is used by the logistics partner for another customer’s route, ensuring that the overall reduction in fossil fuel use remains consistent with actual use in container vessels. This methodology, known as mass-balancing, is regularly audited by third parties. The renewable fuel used is certified and does not compete with food crops, making it sustainable in accordance with the EU Renewable Energy Directive.
Javier Varela states that Volvo Cars is continuously exploring sustainability opportunities in its supply chain and overall business. The company aims to reduce its lifecycle carbon footprint per car by 40% between 2018 and 2025, including a 25% reduction in operational emissions, including logistics. Additionally, Volvo Cars is striving for climate-neutral manufacturing by 2025. These milestones are significant steps towards the company’s ambition of becoming a climate-neutral company by 2040.
1The comparison of fuels considers emissions from the production and use of an equivalent amount of energy, known as Well-to-Wake (WTW) emissions.
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