- Rolls-Royce presents Cullinan Series II: a daring evolution of the world’s pre-eminent super-luxury SUV
- Integrates superior digital interface, SPIRIT, and personal members app, Whispers
- New Clock Cabinet vitrine incorporates Spirit of Ecstasy figurine into Cullinan’s inside
- Interior palette contains new botanical supplies and trendy craft strategies
- Duality Twill seating incorporates 2.2 million stitches and as much as 11 miles of thread
- New Placed Perforation seat sample impressed by clouds over the Home of Rolls-Royce and includes as much as 107,000 particular person perforations
- Cullinan Series II straight responds to altering codes of luxurious and shopper use instances
- Cullinan stays essentially the most requested Rolls-Royce inside the marque’s product portfolio
- Black Badge Cullinan Series II obtainable at launch, tailor-made to these in search of a extra visceral interpretation of Rolls-Royce
“In 2018, Cullinan reframed super-luxury motoring, enabling Rolls-Royce clients to experience the brand’s hallmark magic carpet ride regardless of the terrain and in every corner of the world. In the six years since, Cullinan has attracted entirely new groups of clients to Rolls-Royce and profoundly altered perceptions of what a Rolls-Royce motor car is, and what it can mean to its owner. Cullinan Series II has been created to build on that success. By integrating new technologies, new materials, meticulously considered design updates and innovative opportunities for self-expression through Bespoke, we retain everything our clients love about this motor car, ensuring its continued allure.”
Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars
“Since the launch of the first Goodwood-built Rolls-Royce, designers have taken great care to give every model its own distinctive aesthetic universe. Each is based on detailed insights gathered directly from our clients before the motor car is conceived, and throughout its life. Cullinan Series II is born of this approach: more energetic, focussed and expressive, in line with the priorities of today’s super-luxury consumers. In its new guise, Cullinan Series II remains effortless, everywhere – faithful to the principles and retaining the qualities that have made this motor car so successful. At the same time, it represents genuine progress and development, based on an evolved appreciation of luxury that adds statement and flourish to Cullinan’s original form.”
Anders Warming, Director of Design, Rolls-Royce Motor Cars
The authentic Cullinan, launched in 2018, was the world’s first super-luxury SUV, fulfilling a singular and exacting transient. From a efficiency and engineering standpoint, it needed to have real off-road capabilities equal to essentially the most demanding and hostile environments on Earth. At the identical time, it needed to ship the marque’s peerless consolation and signature ‘magic carpet ride’, whatever the terrain. It needed to be nothing lower than the definitive super-luxury SUV – rugged but refined, unstoppable but serene: easy, in every single place. Its success exceeded Rolls-Royce’s most formidable expectations all over the world, and right this moment Cullinan is essentially the most requested Rolls-Royce within the marque’s portfolio.
Given the motor automotive’s extraordinary success, and extremely constructive reception from shoppers in each area of the world, shaping a brand new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed shopper suggestions, the model’s personal intelligence gathering – together with our Private Offices all over the world – and a raft of latest applied sciences to advance Cullinan. In its new guise, which represents essentially the most in depth Series II improvement in Rolls-Royce historical past, it responds to altering codes of luxurious and evolving utilization patterns whereas remaining true to the important qualities that underpin Cullinan’s unprecedented recognition.
COMMANDING THE URBAN SPACE
Since the primary shopper deliveries, Cullinan fulfilled its goal as a supremely achieved off-road motor automotive, able to taking its proprietor into places by no means beforehand explored in a Rolls-Royce. However, versatility and the easy in every single place essence of the mannequin additionally made Cullinan a ‘daily driver’ for a lot of homeowners; certainly, quite a few shoppers have instructed Rolls-Royce that no different SUV presents the identical easy efficiency as Cullinan’s 6.75-litre V12 engine, from what is commonly a considerable and various assortment. These had been all vital issues in conceiving Cullinan Series II.
It was famous by the marque’s intelligence specialists that an growing variety of Rolls-Royce shoppers had been concentrated in city areas – from nice world metropolises to fast-growth cities in rising areas. To that finish, Cullinan more and more serves as a super-luxury product by which shoppers want to be seen and venture their character – albeit with the capability to fade into nature at will. Specialists additionally noticed a shift in the direction of homeowners driving their motor automobiles themselves. When Cullinan was first launched, lower than 70% had been self-driven: right this moment, nearly each Cullinan is pushed by its proprietor, with lower than 10% of shoppers retaining the providers of a chauffeur. Together with the rejuvenation of the model and the ever-increasing Bespoke providing, Cullinan contributed to a fall within the common age of Rolls-Royce shoppers from 56 in 2010 to simply 43 right this moment.
CULLINAN SERIES II: EXTERIOR
An more and more city focus, a youthful cadre of shoppers and a decisive shift in the direction of self-driving informs the floor remedy and element of Cullinan Series II’s exterior. A key theme is verticality, which echoes illuminated skyscrapers within the megacities the place Cullinan is more and more at residence. This is most obvious within the new lamp remedy, the place tall daytime working mild graphics guarantee Cullinan Series II is definitely recognized, day and evening.
The entrance of Cullinan Series II consists of straightforward characteristic strains and crisp edges, with an emphasis on clear, monolithic surfaces that amplify the motor automotive’s beneficiant proportions and presence. The bumper strains kind a shallow ‘V’ from the bottom level of the daytime working lights to the motor automotive’s centre level, recalling the sharp bow strains of recent sports activities yachts. Underneath, new air intakes angle outwards assertively, visually reducing the motor automotive when seen head on.
The centrepiece is the illuminated pantheon grille. This is the primary time that Cullinan has been provisioned with an illuminated grille, which has been additional refreshed with a decrease forefront. It additionally incorporates a brand new polished horizontal ‘horizon line’ between the daytime working lights, offering a transparent visible hyperlink to the marque’s pinnacle product, Phantom Series II.
In profile, Cullinan Series II reveals additional modifications to the surfacing. While the entrance wings retain their sheer, vertical strains, the marque’s designers added a restrained but exact characteristic line main from the taillight forwards to the centre of the floating ‘RR’ centre caps on the rear wheel. This creates a refined taper and impression of motion, additional amplified by the up to date decrease valance surfaces, which raise on the rear. They are offered in a wealthy high-gloss black, which displays the highway under, creating a way of movement on these mounted varieties.
Viewed from behind, the exhaust remedy of Cullinan Series II is a daring assertion of energy – every encompass is offered in mirror-finish stainless-steel, cleanly built-in and visually flush to the physique. Changes on the rear conclude with a brushed stainless-steel protecting plate working between the exhausts, which flows beneath the motor automotive.
Resolving this youthful and extra expressive evolution of Cullinan’s styling are upsized 23-inch wheels – the primary time that 23-inch wheels have been made obtainable by the marque for Cullinan. Each wheel is milled from a billet of aluminium, and the three-dimensional and faceted seven-spoke design is offered in an element or totally polished end.
In addition to the advanced exterior kind, Rolls-Royce color specialists developed a brand new paint end by which to current Cullinan Series II. Inspired by a richly-veined brown marble, Emperador Truffle is a recent, minimalist stable grey-brown; when mixed with the Bespoke ‘Crystal Over’ end, a lacquer infused with glass particles, it positive aspects a refined shimmer harking back to recent snow underneath morning mild.
CULLINAN SERIES II: INTERIOR
Reflecting many consumers’ needs for bolder types of self-expression, modern ornament and element have been added all through the inside of Cullinan Series II. The most substantive change to the motor automotive’s geometry is the pillar-to-pillar glass-panel fascia within the higher portion of the dashboard – a chic and versatile design component that levels each digital and bodily craftsmanship.
The gauge cluster panel in entrance of the motive force and new, completely seen Central Information Display within the centre of the fascia are redesigned to kind a stage for the superior SPIRIT working system. This digital interface was first launched on the all-electric Spectre; Cullinan Series II marks the primary utility of SPIRIT in a V12-powered Rolls-Royce. It additionally presents alternatives for Bespoke personalisation to increase from the bodily to the digital world – shoppers can tailor the color of the instrument dials to enrich the motor automotive’s inside palette or exterior end.
SPIRIT additionally sees Whispers, the Rolls-Royce non-public members utility, built-in into Cullinan. Clients are in a position to ship locations on to their motor automotive, view Cullinan’s location remotely and handle automobile locking via the app.
Connectivity has been refined all through the motor automotive, particularly for these within the rear of Cullinan Series II. Clients are in a position to join as much as two streaming gadgets to the rear screens, which now incorporate a Bespoke interface for streaming automotive administration and seating capabilities corresponding to therapeutic massage, heating and cooling.
The set up of web connectivity permits shoppers to get pleasure from a Wi-Fi sizzling spot connection and impartial streaming for every display. For the primary time in Cullinan, Bluetooth headphones of any kind might be paired with the rear seat infotainment system, or shoppers can benefit from the marque’s distinctive 18-speaker Bespoke Audio system, which advantages from the most recent technology 18-channel 1400-watt amplifier. Cullinan Series II retains the model’s celebrated speaker structure whereby cavities inside the motor automotive’s aluminium sill sections are used as resonance chambers for low frequency audio system, successfully remodeling all the motor automotive right into a subwoofer.
Directly in entrance of the passenger is an Illuminated Fascia panel – a exceptional expression of recent craft that debuted with Ghost earlier than showing in Spectre and now, for the primary time, is offered inside the Cullinan household. In this guise, it options an illuminated Cullinan wordmark and a singular Cityscape graphic impressed by the skyscrapers of the world’s megacities at evening. This is created utilizing a specially-developed approach whereby 7,000 dots are laser-etched onto the rear of the darkened and toughened safety glass, every at minutely differing angles and dimensions to create the notion of depth. In addition to this prêt-à-porter design, shoppers are additionally in a position to create their very own Illuminated Fascia motif in collaboration with the marque’s Bespoke designers.
Alongside the Central Information Display on the passenger facet of the fascia is the brand new Spirit of Ecstasy Clock Cabinet. This distinctive inset vitrine shows each an analogue timepiece and an up-lit Spirit of Ecstasy figurine. The figurine is constructed from stable stainless-steel and positioned on her personal stage with a matte black again panel and excessive gloss facet panels to create a mirrored image impact.
Incorporating the Spirit of Ecstasy into the inside of the motor automotive was the product of 4 years of improvement, and a singular partnership between analogue and digital craftspeople to create a dramatic and meticulously orchestrated circulate of sunshine. This sequence begins with the illumination of the motive force’s show upon coming into the motor automotive, adopted by the Central Information Display, then the Illuminated Fascia, the place mild sweeps inwards in the direction of the vitrine, lighting the timepiece. The Spirit of Ecstasy is illuminated from under initially, harking back to a highlight on a debut efficiency, earlier than her stage lighting settles to a delicate glow.
CULLINAN SERIES II: AN EVOLVED MATERIAL PALETTE
To acknowledge Cullinan’s potential – and the will of many consumers – to flee into nature at will, the inside is comprised of a palette impressed by botanicals. Cullinan Series II introduces Grey Stained Ash, a richly grained pure open-pore wooden with a fragile shimmer. All of the logs of this species are individually chosen, veneer ‘leaves’ are subsequently stained by hand and elevated with the addition of microscopic metallic particles, which creates the distinctive impact – a course of that took greater than 4 years of improvement.
Cullinan Series II additionally continues Rolls-Royce’s exploration of textiles with a brand new rayon material constituted of bamboo, named Duality Twill. The use of this materials was impressed by the in depth bamboo grove in Le Jardin des Méditerranées on the Côte d’Azur, which neighbours Sir Henry Royce’s former winter residence, Villa Mimosa. Members of the design group visited the gardens throughout a analysis tour the place they had been impressed to develop a fabric made with the plant, which has grown within the grounds of the jardin for greater than a century and would have been noticed by Sir Henry Royce himself.
The twill textile is embroidered with a creative ‘Duality’ graphic. Based on an summary interpretation of the 2 interlinked letter R initials of the marque’s founders, the design displays a transparent nautical affect, harking back to the interweaving rope strains discovered on crusing yachts – one other refined allusion to the French Riviera.
This intricate embroidered textile was developed for greater than a 12 months in collaboration with a grasp weaver who has now joined Rolls-Royce full-time to supervise this advanced course of, which takes place on the Home of Rolls-Royce at Goodwood. A full Duality Twill inside can incorporate as much as 2.2 million stitches, 11 miles of thread and is the product of 20 hours of building. To guarantee uniformity within the sample, every bit is individually crafted earlier than being minimize utilizing a specifically developed laser that seals the fabric’s edge and mitigates particular person threads turning into free. The base twill textile is offered in three colors – Lilac, Chocolate and Black – and shoppers can choose from 51 totally different colors of thread.
Cullinan Series II integrates one other new modern craft approach developed by the marque’s artisans; Placed Perforation is the observe of making artworks via tiny perforations within the leather-based. Available for the primary time on a sequence mannequin, for Cullinan Series II, designers have created a sample impressed by the always altering shapes and shadows of the clouds over the Home of Rolls-Royce at Goodwood. It includes as much as 107,000 0.8- and 1.2-millimetre perforations. A single craftsperson checks every particular person perforation to make sure absolute uniformity.
CULLINAN SERIES II: A LEGACY FURTHERED
Cullinan constructed a brand new legacy for Rolls-Royce Motor Cars, formed in collaboration with a daring and uncompromising technology of super-luxury customers. Cullinan Series II evolves and builds on this motor automotive’s place within the model, proving as soon as extra that the way forward for this marque shall be formed in partnership with its shoppers and characterised by beautiful modern crafts.
