Tag Archives: presenting

New design, modern applied sciences and quick improvement: Volkswagen units out to thrill clients in China

Volkswagen is systematically forging forward with its “in China, for China” technique. The aim is even nearer alignment with the particular necessities of shoppers on the planet’s largest auto market and to offer them with a convincing product providing in all related segments. The ID. CODE design present automotive that celebrates its world premiere this week on the Auto China 24 commerce truthful in Beijing (from April 25 to May 4, 2024) bears witness to this systematic orientation to the desires of Chinese clients. The idea automotive’s aesthetics are fully new and provides a preview of a giant electrical SUV. The ID. CODE is designed for Level 4 absolutely autonomous driving. The new progressive ID.UX sub-brand additionally performs a key function by way of Volkswagen’s profile within the Chinese market. With all-electric, lifestyle-oriented fashions, this sub-brand is designed to enchantment to youthful clients particularly.

First impression of an ID.UX mannequin of the Volkswagen sub-brand for China.

FUTURE OF JOY by BMW Design – expertise the Neue Klasse with all of your senses.

Milan. “FUTURE OF JOY” is the title of the exhibition that BMW Group Design is presenting on the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW model.

“The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’”, says Adrian van Hooydonk, Head of BMW Group Design. “It is a game changer for the entire company. This change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio-based materials or the monolithic design language reduced to the essentials.”

“FUTURE OF JOY” by BMW Design presents working environments through which BMW designers are creating these pioneering options for the electrical, digital and round mobility of tomorrow. Visitors will achieve insights into the brand new design technique and the event technique of the 2 Vision automobiles and can have the ability to see, hear, really feel, style and scent the Neue Klasse.

The daybreak of a brand new design period.

The aspiration to create technologically wonderful merchandise and, on the similar time, emotional experiences that put individuals on the centre is constantly mirrored within the exhibition. The entrance portal, which welcomes guests with a pleasant floral design, already types the gateway to a brand new world. From the road, the portico already supplies a glimpse of the BMW Vision Neue Klasse. With a delicate sound and perfume expertise, the portal instantly provides guests the sensation of an optimistic and galvanizing future. This is made tangible by the BMW Vision Neue Klasse, which presents itself to the general public within the new design language of BMW – clear, elegant and timeless – within the centre of the courtyard. The atrium sees itself as a spot of encounter, inspiration and reflection.

With the transition into the inside of the exhibition “FUTURE OF JOY” by BMW Design, the customer enters a hotter world of colors with yellow and orange tones. On a journey by way of the completely different design disciplines, inside and exterior, color and trim design, in addition to consumer interface and sound design, they uncover how previously separate classes merge into each other and collectively create a holistic consumer expertise. A light-weight present performs with the color ideas of the 2 imaginative and prescient automobiles: yellow for the BMW Vision Neue Klasse and orange for the BMW Vision Neue Klasse X. The matt silver ceiling of the room creates a sense of infinite area on account of reflection and stands for concord between individuals and know-how. Sustainable color and materials samples, art work from the work and design course of and multimedia shows of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X allow the viewers to immerse itself within the feeling of constructive lightness of the Neue Klasse.

“FUTURE OF JOY” by BMW Design is opening as a part of the Salone del Mobile from 16 to 21 April 2024 and will be visited between 10 a.m. and seven p.m. on the House of BMW in Via Monte Napoleone 12 in Milan.

Salone del Mobile – a spot for artistic alternate.

For the BMW Group design crew, the Milan Design Week is among the important sources of inspiration and platforms for exchanging concepts with different designers and inventive minds from the fields of vogue, artwork and structure. Holger Hampf, Head of BMW Group Designworks, along with Alice Rawsthorn, design critic and co-founder of Design Emergency, mentioned the subject “Design as Accelerator for Change” on the opening of the Salone del Mobile within the House of BMW. A recording of the speak on the position of design and the way it accelerates constructive change will be seen at
www.designboom.com

BMW Group India is Presenting Partner of India Art Fair 2024. Installation ‘Symphony of Nature: The Harmonic Forest’ by Shashikant Thavudoz and BMW Art Talk ‘Through the Looking Glass’ with Anita Dube, Barthélémy Toguo and Jitish Kallat.

Gurugram. BMW Group India is the presenting associate of the most recent version of India Art Fair from February 1–4, 2024 on the NSIC Exhibition Grounds in New Delhi. India Art Fair is the main platform for showcasing trendy and up to date artwork in India and South Asia. The truthful has introduced a whole bunch of artists from the area to the world’s consideration over its many profitable editions. 

Mr. Vikram Pawah, President, BMW Group India stated, “BMW Group India is deeply committed to nurturing corporate citizenship and fostering intercultural dialogue, integral to our societal responsibilities. We are proud partners for the fair, as it celebrates 15 incredible years of establishing itself as the leading platform for discovering modern and contemporary art in India and South Asia. As the ‘Presenting Partner’ of the India Art Fair, we have been instrumental in promoting the growth and visibility of modern Indian art and artists. This year, BMW India is excited to unveil the third installment of the ‘Future is Born of Art’ commission. We invite art and automobile enthusiasts alike to join us in exploring new realms of creative expression at the India Art Fair.”

BMW Group India has supported the evolution and publicity of recent up to date Indian artwork and artists since 2012. Through this 12 months’s collaboration, BMW India will exhibit the first-ever absolutely electrical BMW i7 sedan as a part of third ‘The Future is Born of Art’ fee and host the BMW Art Talk on the theme ‘Through the Looking Glass’.

The first-ever BMW i7 is a real all-electric luxurious sedan that clearly demonstrates how an unique driving expertise might be mixed with an unwavering dedication to sustainability. The i7 presents all-electric innovation, visionary design, and highly effective driving dynamics so as to make a hanging impression in all places you go. Built for the luminaries with next-level type and substance, it’s undeniably alluring from the within out.

‘The Future is Born of Art’ fee is an initiative by BMW India and India Art Fair which goals to propel rising Indian artists and enhance BMW Group’s dedication to advertise artwork, sustainability and innovation. BMW India will showcase its third fee based mostly on the theme ‘Forwardism’.

Sashikanth Thavudoz is the winner of the third version of ‘The Future is Born of Art’ fee, following Faiza Hasan and Devika Sundar, the winners of the 2022 and 2023 commissions, respectively. Selected by the advisory panel comprising of HRH Radhikaraje Gaekwad – a distinguished patron and conservationist, Jaya Asokan – director, India Art Fair, Veeranganakumari Solanki, curator and Sameer Kulavoor, up to date artist.

For his set up on the India Art Fair, titled ‘Symphony of Nature: The Harmonic Forest’, Thavudoz has mixed supplies and mediums from his previous experiences and tasks, together with illuminated lights and wooden blocks, right into a multi-sensory and immersive expertise. In-line with the theme ‘Forwardism’, the set up is greater than an idea. It is an ongoing journey of the artist emphasizing accountable creativity amidst change. It combines pure and manufactured supplies that goals to focus on the fragility of this stability that we should all contemplate as we go into the long run.

BMW Art Talk on the theme of ‘Through the Looking Glass’ will probably be hosted on February 2, 2024 on the India Art Fair. Three ground-breaking up to date artists, Anita Dube, Barthélémy Toguo and Jitish Kallat share the inspiring tales of their inventive journeys in a candid dialog with Prof. Dr. Thomas Girst, Global Head, BMW Group Cultural Engagement.

Both Dube and Kallat have been main the Kochi-Muziris Biennale as creative administrators in 2018, and 2014, respectively. BMW is a dedicated long-term associate of the biennial because it’s inception in 2012. 

You Can Drive An Iconic Mercedes-Benz 300 SL, But It’ll Cost You

Mercedes-Benz Classic is opening the doorways to its coveted automobile assortment, presenting a uncommon alternative to take part within the prestigious “1000 Miglia 2024” traditional automobile rally. The German automaker is providing a restricted version bundle that includes three unique 300 SL “Gullwing” vehicles from its legendary assortment for 3 very rich folks.

Participants can have the possibility to drive these iconic vehicles within the rally alongside an expert racing driver, mirroring the journey of racing legends comparable to Rudolf Caracciola and Sir Stirling Moss.

The “1000 Miglia,” one of many pinnacles within the traditional automobile calendar, guarantees a thousand miles of dream roads from Brescia to Rome and again, showcasing a fleet of exceptional vehicles. The bundle, priced at 150,000 euros earlier than taxes – round $161,830 with the present trade charges – supplies individuals with the whole works staff expertise. That contains the privilege of driving one of many three out there 300 SL vehicles, a racing driver as a co-pilot, organizational and technical help, and a devoted check drive weekend in Stuttgart for preparation. The “1000 Miglia” rally is scheduled for June 11 to fifteen, 2024.

Introducing the BMW iX1 eDrive20: A Premium Entry into Electric Mobility

Munich. BMW continues to expand its lineup of electric vehicles with the introduction of the all-new BMW iX1 eDrive20. This all-electric variant of the new Sports Activity Vehicle (SAV) in the premium compact segment offers an attractive and economical entry into the world of premium electric mobility. Powered by an electric motor with a maximum output of 150 kW/204 hp, the BMW iX1 eDrive20 has a range of 430 to 475 kilometers, making it a practical and efficient choice for daily driving.

By offering more electric vehicle options in the premium compact segment, BMW is making emission-free driving accessible to a wider range of consumers and contributing to the growth of e-mobility. The BMW iX1 eDrive20 will be available starting in November 2023 with a recommended retail price of 47,900 euros (incl. VAT). It will be produced at the BMW Group plant in Regensburg, just like the BMW iX1 xDrive30.

Efficient Electric Drive, Advanced Charging Technology, Impressive Range.

The BMW iX1 eDrive20 utilizes the latest fifth generation BMW eDrive technology, which includes a highly integrated drive unit on the front axle. With an instantaneous maximum torque of 247 Nm and a maximum output of 150 kW/204 hp, the compact SAV can accelerate from zero to 100 km/h in 8.6 seconds and has a top speed of 170 km/h. The high-voltage battery, located in the vehicle floor for space-saving purposes, has a usable energy content of 64.7 kWh. It offers excellent range capabilities, and the Combined Charging Unit allows for convenient and fast charging.

With standard AC charging, the high-voltage battery can be fully charged from zero to 100 percent capacity within 6.5 hours. Optional three-phase AC charging reduces the charging time to 3 hours and 45 minutes. The battery can also be charged using direct current with a power of up to 130 kW, allowing for a 10 to 80 percent charge in just 29 minutes at a fast charging station. The efficient charging software and anticipatory thermal management contribute to shorter charging times and optimal battery performance.

Enhanced User Experience with New BMW iDrive and “QuickSelect”.

The BMW iX1 eDrive20 comes with a comprehensive range of standard equipment, including the BMW Maps navigation system, 2-zone automatic air conditioning, driver assistance systems, and innovative digital services. It also features the new BMW iDrive with “QuickSelect” and the updated BMW Operating System 9. These advancements provide a wider range of digital content for information and entertainment, faster update cycles, and improved access to online services. The BMW Curved Display, consisting of a 10.25-inch Information Display and a 10.7-inch Control Display, is the centerpiece of the display and control system.

The new BMW iDrive offers an improved menu structure and “QuickSelect” function, allowing for direct access to functions without the need to navigate through submenus. This intuitive touch operation and control via natural language enhance the overall user experience.

BMW iX1 eDrive20: combined power consumption: 17.2 – 15.4 kWh/100 km according to WLTP; CO2 emissions: 0 g/km; electric range in WLTP cycle: 430 – 475 km, provisional values

CITROËN ‘HOLIDAYS’ CAMPER OFFERS VAN LIFE WITH STYLE

  • Citroën is showcasing its new Type Holidays camper van at the Düsseldorf Caravan Show. The Type Holidays van is a modern take on the iconic Type H van, offering a luxurious and adventurous travel experience.
  • The Type Holidays camper is derived from the Citroën SpaceTourer and combines comfort and clever features of the best camper vans. It includes a pop-up roof, a convertible bench seat, a kitchenette, and a fold-down table.
  • The unique Type Holidays model represents Citroën’s commitment to the camper van market and they will introduce a dedicated range of camper vans in the near future.

Citroën is presenting its new Type Holidays camper van at the Düsseldorf Caravan Show. The van is a combination of the iconic Citroën Type H van and the modern features of the Citroën SpaceTourer. This interior layout will be available as part of the Citroën range. Citroen has made its mark in the leisure market by emphasizing freedom and sharing and has plans to strengthen its presence in the camper van market by expanding its range.

EXPERTISE TO PREPARE FOR THE FUTURE

Citroën has a history of providing practical, ingenious, and affordable models that embody freedom, movement, and adventure. Being the second largest supplier of motorhome-type vehicles in Europe, Citroën is a major player in the leisure market. The Type-H inspired SpaceTourer is a tribute to Citroën’s heritage, created in collaboration with Italian coachbuilder Caselani. Caselani has previously developed several ‘neo-retro’ body styles for Citroën models.

‘Van life’ has become a popular way of travelling, and the Type Holidays camper sets itself apart with its unique design reminiscent of the classic Citroën Type H van. Citroën has previously explored the camper van market with concept vehicles such as the Hyphen, Rip Curl, and Citroënist. With the Type Holidays camper, Citroën is making a more substantial commitment to the camper van market.

All the qualities of SpaceTourer, with specific features

The success of ‘Van Life’ can be attributed to improvements in interior layout and comfort. The Type Holidays camper offers a chic and comfortable camping experience, in line with the ‘glamping’ trend. It shares the spaciousness, comfort, and quiet operation of the Citroën SpaceTourer, along with features like two sliding side doors and an independently opening tailgate window. The camper is designed to accommodate up to four people.

For the interior fittings, Citroën partnered with leading specialist Bravia Mobil. The Type Holidays camper includes a pop-up roof with a large bed, a convertible bench seat, swiveling front seats, a complete kitchenette, a folding table, cupboards for storage, and a Webasto heating system for optimum temperature control.

The Type Holidays camper, on display at the Düsseldorf Caravan Show, offers a unique and liberating travel experience. With its retro exterior and modern interior, it is the perfect companion for a stylish and carefree getaway. The camper van will be part of a comprehensive range of camper vans that Citroën will soon offer.

The BMW Group at IAA Mobility 2023 in Munich.

Munich. The BMW Group will showcase its ongoing transformation in the areas of electrification, digitalisation, and circularity at the IAA Mobility 2023 international motor show in Munich. The event will feature the latest models with electrified powertrains from BMW, MINI, and BMW Motorrad, as well as Vision Vehicles and concepts for future mobility. The highlight of the show will be the unveiling of the BMW Vision Neue Klasse, which represents the company’s expertise in the future of mobility.

The IAA Mobility show is an opportunity for the BMW Group to engage in discussions about the future of individual mobility with local residents, visitors, and stakeholders. The event will take place from September 5 to 10, 2023, at the exhibition centre and the BMW Group’s Open Space in Munich. Visitors will have the chance to see the BMW Vision Neue Klasse, the fully electric BMW i5, the new fully electric MINI Cooper and MINI Countryman, and the BMW CE 02 eParkourer.

Electric, digital, circular – the focus areas of the BMW Group.

The BMW Group’s presence at IAA Mobility 2023 will highlight its focus on electric, digital, and circular mobility. The company will showcase new models with electrified powertrains, digital innovations, and resource-efficient manufacturing. The BMW brand will introduce plug-in hybrid variants of the new BMW 5 Series, while MINI will unveil the new fully electric MINI Cooper and MINI Countryman. BMW Motorrad will showcase the new compact eParkourer, the BMW CE 02.

Locally emission-free mobility sets the theme for the models on show.

The models on display at the IAA Mobility show will emphasize locally emission-free mobility. BMW will present its entire electric lineup, including the BMW iX1, BMW i4, BMW i5, BMW iX, and BMW i7. The Open Space site will offer free admission to visitors from September 5 to 9, and BMW Welt will continue to provide an attractive destination for automotive enthusiasts during the event.

World premiere: the BMW Vision Neue Klasse.

The BMW Vision Neue Klasse will make its debut at IAA Mobility 2023. This Vision Vehicle represents BMW’s innovations in electrification, digitalisation, and circularity. It incorporates developments from the BMW i Vision Circular and the BMW i Vision Dee, combining them with new advancements in design, user experience, and powertrain technology.

World premiere: the plug-in hybrid variants of the new BMW 5 Series Sedan.

In addition to the fully electric BMW i5, BMW will showcase two plug-in hybrid models from the new BMW 5 Series Sedan range. These models feature state-of-the-art plug-in hybrid technology, resulting in increased output, improved efficiency, and extended electric range compared to the previous generation.

World premiere: the BMW i7 Protection.

BMW will present the new BMW i7 Protection, the world’s first certified protection sedan with an all-electric drive system. It meets all the requirements of class VR9 protection and combines integrated protection features with exceptional ride comfort, spaciousness, and dynamic performance. The BMW 7 Series Protection, equipped with a V8 engine, will also be showcased at the event.

Trailblazing: the BMW iX5 Hydrogen.

The BMW iX5 Hydrogen, based on the BMW X5, demonstrates the company’s innovative drive technology. This pilot series Sports Activity Vehicle uses hydrogen fuel-cell technology and offers zero tailpipe emissions, long-distance capabilities, and short refueling times. The BMW iX5 Hydrogen has the potential to serve as an additional pillar in the BMW Group’s future powertrain portfolio.

BMW 550e xDrive Sedan: fuel consumption combined: 1.1 – 0.8 l/100 km [256.8 – 353.1 mpg imp]; electric power consumption combined: 22.5 – 20.1 kWh/100 km; CO2 emissions combined: 24 – 19 g/km in WLTP cycle, provisional figures 

BMW 530e Sedan: fuel consumption combined: 0.8 – 0.6 l/100 km [353.1 – 470.8 mpg imp]; electric power consumption combined: 21.4 – 18.9 kWh/100 km; CO2 emissions combined: 19 – 14 g/km in WLTP cycle, provisional figures 

BMW i7 Protection: electric power consumption combined in WLTP cycle: 30.0 kWh/100 km, provisional figure

BMW 7 Series Protection: fuel consumption combined in WLTP cycle: 14.6 l/100 km [19.3 mpg imp]; CO2 emissions: 328 g/km, provisional figures 

The new BMW CE 02.

The new BMW CE 02 – neither e-scooter nor e-motorcycle: The cool eParkourer for cities and urban areas.

With the new BMW CE 02, BMW Motorrad is introducing an e-vehicle designed for urban areas, following the launch of the CE 04 two years ago. This is in line with their commitment to electric mobility. The eParkourer offers a dynamic and enjoyable riding experience in urban environments, thanks to its electric drive, innovative design, and practical features.

Progressive design with new proportions and plenty of room for individualization.

The new BMW CE 02 represents a new approach to BMW Motorrad. It is an electric vehicle that appeals specifically to young people and defies categorization as either an e-motorbike or an e-scooter. It is an eParkourer designed for the city and urban environments. The design is practical, robust, and minimalist. It features large wheels for durability and excellent performance on various terrains. The frame, wheels, front fender, and triple clamp fairing are all black, creating a striking contrast with the granite grey metallic matt engine cover. The interplay of matte and high-gloss surfaces adds to its visual appeal. The special HIGHLINE version features gold anodized forks and a tape design with Petrol as a contrasting color, giving the CE 02 a dynamic and futuristic look even when stationary.

Powerful drive, low weight, and practical range. Two performance variants.

Riders aged 16 or older can ride the new CE 02 with a maximum power output of 11 kW (15 hp). There is also a 4 kW (5 hp) version, limited to 45 km/h, which meets the requirements of the AM driving license class. This version can be ridden in Germany from the age of 15, as well as by riders with a car license. The powerful drive allows the 11 kW version to accelerate quickly at traffic lights and provides a dynamic riding experience. It has a top speed of 95 km/h and a range of over 90 km (11 kW version according to WMTC), making it suitable for extended urban adventures. The CE 02 weighs only 132 kg (11 kW version) or 119 kg (4 kW version) and has a low seat height of 750 mm, which contributes to its playful handling characteristics.

Two riding modes “Flow” and “Surf” as standard and optional “Flash” mode.

The new CE 02 comes with the “Flow” and “Surf” riding modes as standard. “Flow” is optimized for cruising in urban traffic, while “Surf” offers a more dynamic riding experience beyond city limits. The sporty and dynamic “Flash” driving mode is available as part of the HIGHLINE optional equipment and as an original BMW Motorrad accessory.

External charger as standard, optional quick charger.

The new BMW CE 02 comes with a standard external charger with a charging power of 0.9 kW, allowing for quick and convenient charging at standard household sockets. The HIGHLINE optional equipment includes a quick charger with a charging power of 1.5 kW. This option is only available for the 11 kW version and can also be purchased as an original BMW Motorrad accessory.

Chassis with double-loop tube frame, telescopic forks, single-sided swingarm, and cast light alloy wheels.

The chassis of the BMW CE 02 features a torsionally rigid double-loop frame made of tubular steel. It has hydraulically damped telescopic forks at the front, a single-sided swingarm, and a directly pivoted shock absorber at the rear. The bike is equipped with wide tires mounted on cast light alloy wheels in a disc wheel design. Disc brakes ensure safe deceleration at the front and rear wheels, and BMW Motorrad ABS is featured at the front.

TFT display, USB-C charging port, and connectivity solutions.

The cockpit of the CE 02 features an easy-to-read TFT display that provides information on riding speed, battery charge status, and more. There is also a USB-C charging socket for powering a smartphone. Using the BMW Motorrad Connected app, riders can see the estimated time remaining for charging, thanks to Bluetooth connectivity. In the HIGHLINE variant, the app can be controlled safely using the keypad on the handlebar, and trips can be recorded. The BMW Motorrad Connected Services, included in the HIGHLINE package, allow users to view the charging status and other CE 02 vehicle information via the app.

The highlights of the new BMW CE 02:

  • Maximum power: 11 kW (15 hp), rated power: 6 kW (8 hp), torque: 55 Nm.
  • Performance variant for AM *driving license AM: Maximum power: 4 kW (5 hp), rated power: 3.2 kW (4 hp), torque: 55 Nm.
  • Steel frame and single-sided rear swingarm.
  • Telescopic forks at the front.
  • BMW Motorrad ABS (front wheel only).
  • ASC (Automatic Stability Control) and RSC (Recuperative Stability Control).
  • Reverse assistant.
  • Two riding modes “Flow” and “Surf” as standard.
  • Third driving mode “Flash” available as part of the HIGHLINE optional equipment and as an original BMW Motorrad accessory.
  • Low seat height of only 750 mm.
  • Suitable for riding two-up.
  • Keyless Ride.
  • LED headlights including daytime running lights and side indicators.
  • 3.5″ micro TFT.
  • USB-C socket.
  • Cradle mode in the BMW Motorrad Connected app.
  • BMW Motorrad Connected Services.
  • External charger 1.500 W (900 W series) for household socket use as part of the HIGHLINE optional equipment and as an optional accessory (for 11 kW version).
  • Anti-theft alarm preparation.

PEUGEOT PRESENTS THE NEW 408X & PEUGEOT INCEPTION CONCEPT AT AUTO SHANGHAI 2023

PEUGEOT continues the international launch of the new 408, presenting the Chinese version, the 408X, at the Shanghai International Automobile Industry Exhibition from 18 to 27 April. The PEUGEOT INCEPTION Concept, a concept car illustrating PEUGEOT’s vision of the future, is also on display in Shanghai, and for the first time in Asia.

 

ALLURE: With the 408X and the PEUGEOT INCEPTION Concept, the PEUGEOT brand demonstrates its full creativity to Chinese customers.

 

EXCELLENCE: The new 408X is produced in China at PEUGEOT Dongfeng’s factory in Chengdu.

 

EMOTION: With its PEUGEOT i-Cockpit® and plug-in hybrid engines, the new 408X combines driving excitement with efficiency.

 

As unexpected and innovative in Asia, as it is in Europe, the new 408X* is one of the stars of the 20th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2023). A car with global ambitions, the new 408X demonstrates the creativity of PEUGEOT’s designers and engineers who have delivered, at the top end of the C-segment, a fastback silhouette that is unprecedented both in the history of the brand and in the current global automotive market. In China and Asia, just like in Europe, the new PEUGEOT 408X is the first of its kind.

 

The new PEUGEOT 408X is also a testament to the excellence of PEUGEOT’s engineering focus on efficiency and smart electrification with, as in Europe, two plug-in hybrid engines, delivering 180hp and 225hp, alongside the 130hp PureTech petrol engine. With the latest generation of the PEUGEOT i-Cockpit®, the new 408X sparks emotion and excitement through cutting-edge technologies dedicated to enhancing driving pleasure and making it more instinctive to use.

 

The new PEUGEOT 408X is produced at PEUGEOT Dongfeng’s factory in Chengdu, central China. Marketed in the country since January 2023, the new PEUGEOT 408X is already grabbing the attention of a large number of customers.

 

At Auto Shanghai 2023, PEUGEOT is also exhibiting the PEUGEOT INCEPTION Concept for the first time in Asia. Unveiled as a world premiere at CES in Las Vegas this past January, and subsequently presented in Europe in March, this concept car is a realistic expression of PEUGEOT’s optimistic vision of the future. With a whole new design language that demonstrates its feline and attractive attitude, its revolutionary interior and its promise of unprecedented driving sensations, the PEUGEOT INCEPTION Concept heralds a new era and embodies the brand’s vision for its future electric vehicles.

 

Linda Jackson, PEUGEOT Global CEO, spoke at Auto Shanghai 2023: “The new PEUGEOT 408X and the PEUGEOT INCEPTION Concept perfectly demonstrate PEUGEOT’s capacity for innovation and are a brilliant illustration of the brand’s three values: Allure, Emotion, Excellence. With their spectacular design, and their allure, these two vehicles will showcase PEUGEOT in a new light that is particularly appealing to Chinese customers.” 

 

*The new PEUGEOT 408 is named the 408X in China because the PEUGEOT range in the country already includes a model called the 408.