Squarespace has announced its plan to purchase the assets of Google Domains, making it the new marketplace for almost 10 million domains previously associated with Google’s short-lived venture. To address concerns about domain renewal, Squarespace guarantees that it will honor the existing renewal prices for Google Domains customers for at least 12 months after the transaction is complete.

Both companies claim that the process of transferring domains will be smooth, although this is usually not the case. It is uncertain whether Squarespace will increase prices or promote its website-building services after the 12-month period of honoring renewal rates.

Nevertheless, this acquisition presents a significant business opportunity for Squarespace. According to the company’s announcement, it will be the exclusive domain marketplace for individuals seeking a domain with a minimum three-year subscription to Google Workspace. Squarespace, known for its website-building platform, also offers domain name registration services. For current Google Domains customers, no immediate action is required. Squarespace allows users to transfer their website to its platform and move their custom domain from one site to another, as long as it is hosted on Squarespace servers.