Tag Archives: Mulliner

Motorsport

Lotus Will Now Build the One-Off Car of Your Dreams

Porsche Exclusive Manufaktur. Bentley Mulliner. Q By Aston Martin. And now, Lotus Chapman Bespoke. What do these have in frequent? If you are an prosperous automotive purchaser with very particular tastes, these factory-based providers will construct a customized car to fit your wishes, no matter they is likely to be.

Lotus has formally joined the bespoke social gathering with Lotus Chapman Bespoke, named for firm founders Colin and Hazel Chapman. As with different customized providers at high-end automakers, consumers not glad with normal selections on issues like paint or trim can work with Lotus to create one thing distinctive. That course of may very well be so simple as a predetermined palette of colours and mixing them, or coming in with your individual concepts and asking the corporate to make it occur.

Specifically, there are three ranges of Lotus Chapman Bespoke. Tailor-made includes the aforementioned palette, offering consumers with an expanded alternative of colours and designs to select from. Lotus additional says Tailor-made selections could be completed with some “exclusive personal touches” to make it further particular. Collection is the following tier, comprising of limited-edition designs. Lotus explains these may very well be created by numerous artists or partnerships with different manufacturers. The massive tamale is One-off, the place consumers inform Lotus what they need. That could be colours, trims, supplies, particular badging—just about something your coronary heart wishes.

“Many of our clients are in search of a bespoke expertise; be that colour, texture, material, element,” said Lotus Vice President of Design Ben Payne. “And we’re excited to see their individuality stamped on our automobiles world wide.”

 

For the rapid future, that customization is proscribed to China. Lotus Chapman Bespoke will roll on the market first, beginning on April 25. The firm will then develop the service to different markets within the months that comply with.

“The story of Lotus is the story of a bespoke carmaker,” mentioned Lotus CEO Qingfeng Feng. “The first cars were hand-drawn and hand-built at home by Colin Chapman, and that spirit lives on in us today.”

Lotus does not provide a pricing construction for the varied bespoke providers, which is not shocking contemplating we’re speaking about customized work. Other manufacturers with in-house customization groups seldom point out costs, although we have seen Porsche Exclusive Manufaktur customized paint choices in on-line configurators costing as much as $30,000.

Motorsport

Bentley Tricycle Inspired By Mulliner Has Quilted Leather Seat, Five-Point Belt

Bentley has created a new tricycle for kids, drawing inspiration from its bespoke Mulliner division. This specially designed trike incorporates elements commonly found in Bentley’s customized Mulliner models, providing children with a luxurious riding experience.

The Mulliner tricycle comes in White Sand paint, directly taken from Bentley’s color palette. To ensure safety, it features a five-point harness with magnetic buckles that securely fasten the child. The tricycle also boasts a newly designed seat with soft inserts, showcasing Mulliner’s signature diamond-in-diamond handmade quilting. Additionally, the headrest proudly displays the Bentley badge stitched onto it.


Motorsport

Bentley Bentayga EWB Mulliner: A New Flagship Model

Bentley has introduced the Bentley Bentayga Extended Wheelbase (EWB) Mulliner as its new flagship model. This luxury SUV offers more cabin space compared to its competitors and comes with bespoke enhancements, according to the British automaker.

The Bentayga EWB Mulliner is based on the brand’s popular Bentayga SUV. It undergoes the craftsmanship of Bentley’s in-house coachbuilder, Mulliner, resulting in a vehicle that exudes artistic elegance.

Under the hood, this variant is powered by the same 4.0-liter twin-turbocharged engine found in the regular Bentayga SUV. It generates an impressive 542 horsepower and 568 pound-feet of torque. The Bentayga EWB Mulliner is available in either a 4+1 or 4-seat configuration.

One of the standout features of this flagship model is its standard Airline Seat specification. Bentley describes it as the most advanced automotive seating system in the world, featuring 12 electric motors and 22-way adjustment. However, this seating option is also available as an upgrade for the non-Mulliner Bentayga EWB.

What sets the coach-built Bentayga EWB Mulliner apart is its luxurious interior. It boasts Mulliner Harmony Diamond Quilt leather upholstery on the seats and door panels. The vehicle also includes Mulliner deep-pile overmats made from 100 percent wool, Grand Black wood veneer trim, three-dimensional diamond milled finish on the center console, and Mulliner name embroidery on each seat.


News

Bentley introduces new range-topping Bentayga EWB Mulliner priced at £254k

Bentley has unveiled a new top-of-the-range variant of the Bentley Bentayga EWB, created by their Mulliner division.

Priced at £254,000 in the UK, this SUV comes with Airline rear seats as standard, available in either a four- or four-plus-one layout.

These seats can be reclined up to 40 degrees and are equipped with temperature and humidity sensors that automatically adjust the heating or venting accordingly. Additionally, they include a massaging feature that constantly changes the shape of the seat surface to reduce fatigue.

The interior of the vehicle features new Olive Tan leather upholstery, which is stained using an olive-oil byproduct derived from waste water. This purification process not only conserves water but also ensures the material remains free from toxic chemicals, according to Bentley.

The new cabin carpets are also made entirely from recycled nylon, reducing waste and promoting sustainability.

One of the notable technological features in the Mulliner edition is Bentley’s Diamond Illumination technology, which adds LED illumination through small holes in the leather doorcards, with a diameter of less than 1mm. This lighting system is controlled through the infotainment screen.

Another distinctive feature of the Mulliner edition is a special clock that takes pride of place on the dashboard, exclusively designed for Mulliner cars.

On the exterior, the changes are more subtle, with the addition of a Double Diamond grille pattern and a set of 22-inch wheels shared with the Continental GT and Flying Spur Mulliner.

Buyers also have the option to add the Blackline package, which finishes all the brightwork, except the badges, in gloss-black paint.

News

Rolls-Royce, Bentley, Aston Martin bypass dealers in bespoke push

Bentley Mulliner designer Hugo R Chizlett recalls a unique customer request where the design manager traveled to Texas and was given a lump of sandstone. The customer desired a car that matched the color of their house, and Bentley’s bespoke Mulliner service was happy to accommodate. Chizlett humorously mentions that the design manager had to pay extra due to overweight luggage.

There is significant profit to be made from customizations, leading ultra-luxury brands like Bentley, Rolls-Royce, Aston Martin, and Mercedes-Benz’s Maybach unit to go the extra mile. They are now sending members of their design teams directly to customers during the car purchase process, creating opportunities to sell highly profitable personalized options.

To facilitate this approach, brands like Rolls-Royce, Maybach, and Aston Martin are even establishing their own luxurious spaces in close proximity to their customers’ locations, which maintain a direct connection to the brand headquarters.

It’s important to note that this model isn’t a direct-selling, agency-type format.