Volkswagen is placing its clients much more firmly on the heart of its advertising and marketing going ahead: the brand new YourWagen worldwide communications initiative options examples of how Volkswagen fashions have all the time been a dependable accomplice in folks’s lives – with emotional, playful and entertaining storytelling. The marketing campaign kicks off within the UK market on May 4 with a 60-second advert in the course of the “Britain’s Got Talent” broadcast on ITV. In parallel, additional real-life tales, photographs and movies about Volkswagen drivers and their vehicles shall be posted on the Volkswagen UK web site. There can even be a number of activations on social media channels, at retailers and at different occasions.
Susanne Franz, the VW model’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could be better than to put the people who love and live our brand at the center of our campaign?”
Starting May 4, the YourWagen marketing campaign showcases distinctive tales in regards to the lives of Volkswagen homeowners. SurfWagen, MumsWagen or WorkforceWagen – every buyer has their very own private YourWagen, as a result of no two relationships with their Volkswagen are the identical. The opening movie is about reminiscences of friendship and love, and of overcoming difficulties and turning hobbies into careers. It even contains a movie star – the legendary Herbie.
Volkswagen has established itself with modern promoting and legendary slogans comparable to “Think small”, “It runs and runs …” or “Das Auto”. The YourWagen communications initiative focuses on collaborative storytelling, thus setting it other than different campaigns: “We’ve involved our customers and fans from the very start and worked with them to create something that we feel is truly unique and collaborative,” Susanne Franz mentioned.
Imelda Labbé, Member of the Volkswagen Brand Board of Management chargeable for Sales, Marketing and After Sales, commented: “Without the Volks, there is no Wagen – that is the essence of the concept behind our YourWagen campaign. Our customers are of central importance for our brand, that is why we are placing them at the very heart of the new campaign.”
Few automotive producers can declare a practice that matches that of Volkswagen. For greater than 70 years, the model has been making modern applied sciences, the best high quality and engaging designs accessible to many individuals – with the likes of bestsellers such because the Beetle, the Golf and the all-electric ID. Family. It is that this human issue that makes Volkswagen so particular for its followers.
More info and the video clips can be found on the Volkswagen UK web site: https://www.vwpress.co.uk/en-gb/releases/5131