Munich. Nature-driven design approaches are the principle focus of this 12 months’s munich artistic enterprise week (mcbw). “The theme of ‘How to co-create with nature’ is so interesting because it doesn’t view nature, technology and people separately, but focuses on the correlations between them,” says Adrian van Hooydonk, Head of BMW Group Design. “It fosters new types of living and working in a community, and the array of possibilities will change both the design of products and society’s interaction with them.”
New Modes IV / “New Relations with Nature”
For the BMW Group, sustainability just isn’t solely a matter of electrifying autos, but additionally shifting in direction of a constant round economic system. This strategy is about utilizing sources extra effectively, closing materials cycles and adapting design processes accordingly. This is why the BMW Group Design Team, in partnership with Die Neue Sammlung – The Design Museum, is dedicating this fourth occasion within the New Modes sequence to the subject of “New Relations with Nature”. At the panel dialogue, the interdisciplinary consultants Anna Goldhofer, Martina Maier and Johanna Seelemann will discuss how a brand new sort of relationship to nature can open up new views for design and technological progress. A round economic system knowledgeable on the BMW Group, Anna Goldhofer has been engaged on the subject from the angle of various buying and growth items for the previous six years. Johanna Seelemann heads a design studio that researches materials cultures associated to on a regular basis objects. Architect Martina Maier serves because the Sustainability Specialist at Snøhetta, a transdisciplinary studio, and is answerable for implementing sustainable methods in structure and design.
“I Am Nature”. Designing with nature in thoughts
An experimental occasion hosted on the Munich workplace of Designworks, the BMW Group’s innovation studio, will discover what it means for designers to see themselves as a part of nature. Titled “I Am Nature”, the occasion will deal with questions corresponding to how one can categorical ideas of nature in design and new aesthetic developments that come up as creatives apply a “nature mindset”.
Those preferring to discover round economic system subjects hands-on are invited to the RE:BMW Circular Lab workshops at BMW Welt.
Conversations with BMW Group consultants
As a part of the BMW Group’s continued involvement in mcbw, the 2024 speaker roster includes quite a few consultants from the corporate who will share their information at completely different occasions:
Daniela Bohlinger, Senior Expert Innovation Management of the BMW Group, will probably be a keynote speaker on the mcbw design summit. Corinna Exner, Specialist in User Interface and User Experience Design, is among the consultants from main corporations on the DDX ’24 Munich Speaker Board – Innovation & UX Conference; her matter on the occasion: “The customisation of your driving experience”. Holger Hampf, Head of BMW Group Designworks, will probably be a part of a stay occasion, DESIGNBUS: Mobility, and can present his favorite locations round Munich whereas sharing what conjures up him as he co-creates the longer term.
At the 13th rendition of Germany’s greatest design occasion, the munich artistic enterprise week brings collectively consultants, corporations and college students of design, structure and enterprise to have interaction in a cross-disciplinary debate of present developments. The BMW Group has been a devoted cooperation companion of mcbw since its launch in 2012. This 12 months’s occasion is scheduled for 11 to 19 May.
For additional programme info and to register for particular person occasions, please see the enclosed checklist or go to https://www.mcbw.de/en/program.
If you’ve got any questions, please contact:
Press and Public Relations
Michaela Martinus, Spokesperson BMW Group Design
Phone: +49-160-963-13773
Email: Michaela.Martinus@bmw.de
Steven Wörns, Spokesperson BMW Group Design
Phone: +49-151-601-16992
Email: Steven.Woerns@bmw.de
Website: www.press.bmwgroup.com
Email: presse@bmw.de