- New Title Partnerships Builds on Successful Start to 2024 Season
- Support Continues into 2025 with Lexus WSL Awards and Season Kickoff, Lexus Pipe Pro
- More Available at WorldSurfLeague.com
LOS ANGELES, Calif. (May 8, 2024) — Lexus and the World Surf League (WSL) are happy to announce an expanded partnership following a profitable kick-off to the 2024 WSL Championship Tour (CT). Lexus will turn into the title accomplice of each the Lexus US Open of Surfing and the Lexus WSL Finals, whereas additionally returning to the WSL CT in 2025 with the Lexus WSL Awards and the Lexus Pipe Pro.
With this partnership, Lexus additionally turns into the Official Automotive Partner of the WSL in North America and an Official North America accomplice of WSL PURE, aligning with the WSL’s world initiative to guard and preserve our one ocean.
“This expanded partnership with Lexus, which takes us right through from the start of this season and into the next, is built on the support from fans and the surfing community,” mentioned Cherie Cohen, WSL Chief Revenue Officer. “Lexus and the WSL share a passion for innovation and performance at the highest levels and this extended relationship allows us to focus on delivering amazing experiences to our fans.”
Lexus joined the WSL Championship Tour in the beginning of the 2024 season because the Title Partner of the Lexus Pipe Pro, an official automotive accomplice of the Sunset Pro, and the official accomplice of the annual WSL Awards.
Now working with the WSL by means of the rest of the 2024 season and into 2025, Lexus will assist create experiences at choose WSL North America occasions, permitting the browsing group and followers to work together in new methods with the model and its car lineup, together with the all-new 2024 Lexus GX 550. These will embody on-site activations, curated VIP experiences, and chauffeur companies for each athletes and followers. In addition to on-site activations, Lexus-branded content material shall be discovered on WSL stay occasion broadcasts and throughout WSL and Complex social channels.
“Like the WSL, Lexus is built on a commitment to create amazing experiences for our customers and communities,” mentioned Cynthia Tenhouse, vice chairman of Lexus advertising and marketing. “We are moved by the incredible support we received from the WSL and the surfing community for Lexus Pipe Pro. Our partnership will continue to highlight the intersection between the best in community, sports, and luxury – all while showcasing the latest in our vehicle lineup.”
The expanded partnership leverages Complex and its affect because the main platform shaping world youth tradition and celebrates the intersection of range, group, sports activities, and luxurious.
“As the premiere voice of youth culture, we’re excited to continue to drive excellence and innovation forward with Lexus and the World Surf League,” mentioned Kirsten Atkinson, Complex Head of Brand Partnerships, Sales. “This partnership builds on Complex’s legacy of facilitating unique collaborations, premium content and curated IRL experiences that engages loyal superfans and attracts growth audiences.”
The 2024 Lexus US Open of Surfing will open on Monday, August 5, and run by means of Sunday, August 11, 2024. The Lexus US Open of Surfing will host two competitors divisions: the second first cease of the WSL Longboard Tour and the fourth cease on the WSL Challenger Series, the primary qualification pathway to the elite Championship Tour.
The Lexus WSL Finals is the one-day, winner-take-all season finale to determine the 2024 World Champions. The competitors window for the Lexus WSL Finals will open on Friday, September 6, and shut on Saturday, September 14, 2024. Within this window, the competitors shall be run on one of the best day of surf situations. Fans can watch all of the motion LIVE on WorldSurfLeague.com, the WSL’s YouTube channel, and the free WSL app. Check local listings for coverage from the WSL’s broadcast partners.
For extra info, please go to WorldSurfLeague.com.
About Lexus
Lexus’ ardour for courageous design, imaginative know-how, and exhilarating efficiency allows the posh way of life model to create superb experiences for its clients. Lexus started its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to satisfy the wants of worldwide luxurious clients in additional than 90 nations. In the United States, Lexus autos are bought by means of 244 sellers providing a full lineup of luxurious autos. With eight fashions incorporating Lexus Hybrid Drive, Lexus is the posh hybrid chief. Lexus additionally affords 9 F SPORT fashions, one F efficiency mannequin and one F mannequin. Lexus is dedicated to being a visionary model that anticipates the longer term for luxurious clients.
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About the WSL
The World Surf League (WSL) is the worldwide residence of aggressive browsing, crowning World Champions since 1976 and showcasing the world’s greatest browsing. The WSL oversees browsing’s world aggressive panorama and units the usual for elite efficiency in essentially the most dynamic taking part in subject in all of sports activities. With a agency dedication to its values, the WSL prioritizes the safety of the ocean, equality, and the game’s wealthy heritage, whereas championing development and innovation. For extra info, please go to WorldSurfLeague.com.
About COMPLEX
Complex is the definitive platform for world youth tradition and music way of life, seamlessly integrating cutting-edge content material, commerce and stay experiences with unparalleled scale. Whether by means of video, long-form textual content, or social media, Complex tells tales of streetwear and elegance, music, sports activities, artwork and past. Its content material engages in a dynamic dialog with the viewers, reflecting and shaping the zeitgeist of convergence tradition. A robust media juggernaut paired with a curated market, Complex is redefining the best way followers work together with their favourite manufacturers and artists and reshaping the way forward for digital tradition and commerce. Complex’s strategic partnership with Universal Music Group will ship unparalleled experiences and unique collaborations to passionate music followers.